Woolworths chief loyalty and data officer joins the board to replace colleague Emily Amos
ADMA has announced a series of board and chair changes across its national and state ranks.
The association confirmed Woolworths chief loyalty and data officer, Emma Gray (pictured), has been appointed to its board of directors to replace her Woolworths peer and general manager of Marketplace, Emily Amos, who has stepped down after four years.
Gray has been in her role at Woolworths for just under a year. Prior to that she was a partner with Bain and Company for 15 years and most recently oversaw its Australian retail and consumer goods practice.
In a statement, ADMA CEO, Jodie Sangster, said Gray’s experience in strategy execution, transformation and leadership along with expertise in FMCH, retail, logistics and manufacturing will help the association reach out to sectors less well represented across its membership base.
ADMA has also announced Publicis CUBED managing director, Mike Chuter, as the new chair of the ADMA State Branch Board Advisory Committee, while Adobe’s senior account executive for digital marketing, Liz Miller, will now serve as chair for the NSW branch.
The advisory committee provides insights on the future direction of ADMA and also has responsibility for events across NSW, Queensland, South Australia, Victoria and Western Australia.
Sangster flagged Chuter and Miller’s energy and creativity as assets for the board.
“Mike will be helpful on the creativity front, which is one of ADMA’s pillars for customer experience, and Liz will be key on the content front,” she said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage