Salesforce, SAP to get a shot of IoT data

Through deals with IoT pioneer Jasper, they can collect more data about products in the field

The Internet of Things is really an Internet of data about things, and combining that information with other kinds of knowledge could add to its impact.

At Mobile World Congress this week, data is starting to come together in new ways. One of the most powerful combinations may emerge from partnerships between IoT veteran Jasper Technologies and two software giants: Salesforce.com and SAP.

Jasper sells a SaaS platform that companies use to monitor and control products or equipment in the field. It's designed to handle all the functions involved in making money from a device or just using it within an enterprise, including setup, ongoing service and data collection. Jasper sells its SaaS through mobile operators, and the platform can be deployed through multiple carriers to give customers global reach.

Connected devices can turn one-time hardware purchases into ongoing services, like when offices rent copiers instead of buying them. It can also allow manufacturers to keep collecting service fees from things they already sold, as when an automaker sells a roadside assistance and concierge service. Enterprises, and some consumers, now want to buy things the same way they used to buy software: as a service, said Macario Namie, Jasper's vice president of strategy.

A device that constantly reports back to its maker can provide real-time data on its condition, its operation and how much and when it's being used. Today, a sales person may know that a sale was made but not know whether the customer is using the product or whether it's ever broken down, Namie said.

Information like that could give the vendor a much deeper understanding of its customers and their situation, helping them improve service and products.

"It's a missing data set within Salesforce today," Namie said.

Jasper and Salesforce are making their products work together, but neither will resell the other's product. Ultimately, the Jasper data set and user interface will be built in to Salesforce, Namie said.

The company is also forming a partnership with SAP in which its platform will be integrated with SAP's Hana system for big-data analytics. This deal will give engineering and support teams more information about how their products are performing in the field and conduct root cause analysis on problems. Last year, Jasper collected more than 7 billion data points and events for its 1,900 enterprise customers, Namie said.

Through APIs (application programming interfaces), Jasper will also have access to other layers in SAP's application and services stack, he said.

Also at MWC, Jasper announced a partnership with China Unicom through which it can extend its reach into mainland China. The partnership will also allow Jasper's multinational customers to expand their services into the country.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

3-pronged marketing approach for property disruptor Brickx

Read more

With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...

Drishti Khurana

How NRMA’s Arlo the Koala chatbot won over customers

Read more

Hey, With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you c...

Drishti Khurana

7 innovative brand chatbots

Read more

hey Ever wondered how a business could leverage WhatsApp to grow? Find out here - http://s.engati.com/2rf

Unnit Dedhia

Sydney Uni taps AI for new COVID chatbot

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in