CommBank CMO adds strategy to her executive marketing responsibilities

Vittoria Shortt is promoted to group executive of marketing and strategy and now reports directly to the bank's CEO, Ian Narev

CommBank CMO, Vittoria Shortt
CommBank CMO, Vittoria Shortt

Commonwealth Bank’s chief marketing officer, Vittoria Shortt, has been promoted to group executive of marketing and strategy.

The new role sees Shortt reporting directly to CEO, Ian Narev, as a member of the group executive committee, effective immediately.

The move comes after former group executive, group strategic development, Rob Jesudason, switched to group executive of international financial services in November.

In a statement, Narev pointed to Shortt’s credentials in the banking sector and her track record of achievement over her 13-year career with the CommBank group.

Shortt joined initially in 2002 and has held a number of roles across both the CommBank and Bankwest retail banking brands including customer-facing, operations and strategy leadership roles.

She took over the post of interim then permanent CMO following the departure of Andy Lark in May 2013. Prior to that, she was executive general manager of direct channels for CommBank.

“Vittoria’s combination of skills has given us the opportunity to combine our marketing and strategy functions, which is a natural step given our on-going focus on customer service as the keystone of our strategy,” Narev said.

“I am delighted that she will join our senior leadership team.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in