CommBank CMO adds strategy to her executive marketing responsibilities

Vittoria Shortt is promoted to group executive of marketing and strategy and now reports directly to the bank's CEO, Ian Narev

CommBank CMO, Vittoria Shortt
CommBank CMO, Vittoria Shortt

Commonwealth Bank’s chief marketing officer, Vittoria Shortt, has been promoted to group executive of marketing and strategy.

The new role sees Shortt reporting directly to CEO, Ian Narev, as a member of the group executive committee, effective immediately.

The move comes after former group executive, group strategic development, Rob Jesudason, switched to group executive of international financial services in November.

In a statement, Narev pointed to Shortt’s credentials in the banking sector and her track record of achievement over her 13-year career with the CommBank group.

Shortt joined initially in 2002 and has held a number of roles across both the CommBank and Bankwest retail banking brands including customer-facing, operations and strategy leadership roles.

She took over the post of interim then permanent CMO following the departure of Andy Lark in May 2013. Prior to that, she was executive general manager of direct channels for CommBank.

“Vittoria’s combination of skills has given us the opportunity to combine our marketing and strategy functions, which is a natural step given our on-going focus on customer service as the keystone of our strategy,” Narev said.

“I am delighted that she will join our senior leadership team.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in