In a statement, CUB’s COO, Mike Walsh, said Oppy has the experience and enthusiasm to lead the marketing team through what has become a complex beer market.
“Richard has worked across every brand in the business and I am confident he will passionately lead our marketing team and become a valued member of our executive team,” he said.
Oppy has held numerous roles at CUB since he joined in 2001. Among these were playing a lead role in the relaunch of Victoria Bitter, the launch of Carlton Dry in 2007 and working across the international portfolio.
Oppy agreed one of the biggest challenges the CUB team faces is turning the beer category around.
“We know we have to be bold when it comes to innovation and make sure we’re nimble enough to deliver what drinkers want,” he said. “We will also continue delivering value for our customers.”
Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
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