Oppy appointed marketing chief at CUB

Acting marketing director has been appointed permanently to the new role following the departure of Peter McLoughlin

Richard Oppy
Richard Oppy

Carlton and United Breweries has confirmed Richard Oppy as its new marketing director.

Oppy has been acting in the role since the departure of former marketing director, Peter McLoughlin, who stepped down for health reasons in September.

In a statement, CUB’s COO, Mike Walsh, said Oppy has the experience and enthusiasm to lead the marketing team through what has become a complex beer market.

“Richard has worked across every brand in the business and I am confident he will passionately lead our marketing team and become a valued member of our executive team,” he said.

Oppy has held numerous roles at CUB since he joined in 2001. Among these were playing a lead role in the relaunch of Victoria Bitter, the launch of Carlton Dry in 2007 and working across the international portfolio.

Oppy agreed one of the biggest challenges the CUB team faces is turning the beer category around.

“We know we have to be bold when it comes to innovation and make sure we’re nimble enough to deliver what drinkers want,” he said. “We will also continue delivering value for our customers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in