Australians buying more with their phones, new report finds

One in three Australians bought something on their smartphone in last 12 months, new PayPal research finds

Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.

One in three Australian online shoppers surveyed said they had purchased something via a smartphone in the past 12 months, and 23 per cent said they made a purchase via tablet, the report said.

Mobile commerce was also to be found growing at three times the pace of ecommerce overall, it said.

Globally from 2013 to 2016, the multi-country average compound annual growth rate for mobile commerce is projected at 42 per cent, compared to 13 per cent for overall ecommerce. In Australia, predicted growth of mobile spending between 2013 and 2016 is 204 per cent.

PayPal and Ipsos surveyed 17,500 adults aged 18 and older in Australia and 21 other countries.

The report tracks with recent research by Criteo showing that mobile hit 30 per cent of ecommerce transactions around the world.

Australia has one of the highest penetrations of mobile broadband in the world. Australia came in third place in OECD global rankings for wireless broadband subscriptions per 100 users, with 115 per cent penetration.

Young adults are driving the growth in smartphone commerce, PayPal found. A global average of 59 per cent of smartphone shoppers are 18-34 years old, compared to 44 per cent of total online shoppers.

“We are well and truly entering the mobile-first era,” Emma Hunt, Director of Small Business at PayPal Australia said. “In Australia, one in three PayPal transactions now takes place on a mobile device and globally mobile transactions account for nearly 20 per cent of our total payment volume.”

Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 2: How Adidas is maximising digital while articulating culture

“Retail is not dead”. This was the bold statement made by, Michael Treff, president of Adidas’ digital creative agency, Code and Theory, at this year’s Cannes Lion festival of creativity.

Nickie Scriven

CEO, Zenith

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in