Latest leadership appointments come from Telstra and Vodafone
The AANA has appointed a new general manager of marketing as part of two senior leadership changes at the association.
Lucy McKee (pictured) joins from Telstra, where she spent the last five years in the corporate marketing team as senior marketing manager, with responsibility for the PR and communications of the Telstra Business Awards and Telstra Business Women’s Awards.
She joins the AANA from 2 March and replaces Rachelle Gibson, who will leave the organisation in mid-March.
“Lucy brings with her extensive experience across B2B marketing, PR and stakeholder liaison within the media and communications industry and will be an excellent addition to the team,” AANA CEO, Sunita Gloster, said.
The AANA has also appointed Simone Brandon as its new director of policy and regulatory affairs. She joins the association from Vodafone Hutchison Australia, where she was the deputy general counsel with a key focus on government regulation.
“Simone has demonstrated a strong grasp on the policy challenges facing the marketing industry,” Gloster said. “Simon will help us navigate the shifting media landscape ahead and demonstrate to stakeholders, particularly government, that the self-regulatory system that governs marketing communication is evolving to deliver the standards the community expects.”
Last month, the AANA also appointed Katrina Harrison as member relations manager.
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
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