Latest leadership appointments come from Telstra and Vodafone
The AANA has appointed a new general manager of marketing as part of two senior leadership changes at the association.
Lucy McKee (pictured) joins from Telstra, where she spent the last five years in the corporate marketing team as senior marketing manager, with responsibility for the PR and communications of the Telstra Business Awards and Telstra Business Women’s Awards.
She joins the AANA from 2 March and replaces Rachelle Gibson, who will leave the organisation in mid-March.
“Lucy brings with her extensive experience across B2B marketing, PR and stakeholder liaison within the media and communications industry and will be an excellent addition to the team,” AANA CEO, Sunita Gloster, said.
The AANA has also appointed Simone Brandon as its new director of policy and regulatory affairs. She joins the association from Vodafone Hutchison Australia, where she was the deputy general counsel with a key focus on government regulation.
“Simone has demonstrated a strong grasp on the policy challenges facing the marketing industry,” Gloster said. “Simon will help us navigate the shifting media landscape ahead and demonstrate to stakeholders, particularly government, that the self-regulatory system that governs marketing communication is evolving to deliver the standards the community expects.”
Last month, the AANA also appointed Katrina Harrison as member relations manager.
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia