A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Latest leadership appointments come from Telstra and Vodafone
The AANA has appointed a new general manager of marketing as part of two senior leadership changes at the association.
Lucy McKee (pictured) joins from Telstra, where she spent the last five years in the corporate marketing team as senior marketing manager, with responsibility for the PR and communications of the Telstra Business Awards and Telstra Business Women’s Awards.
She joins the AANA from 2 March and replaces Rachelle Gibson, who will leave the organisation in mid-March.
“Lucy brings with her extensive experience across B2B marketing, PR and stakeholder liaison within the media and communications industry and will be an excellent addition to the team,” AANA CEO, Sunita Gloster, said.
The AANA has also appointed Simone Brandon as its new director of policy and regulatory affairs. She joins the association from Vodafone Hutchison Australia, where she was the deputy general counsel with a key focus on government regulation.
“Simone has demonstrated a strong grasp on the policy challenges facing the marketing industry,” Gloster said. “Simon will help us navigate the shifting media landscape ahead and demonstrate to stakeholders, particularly government, that the self-regulatory system that governs marketing communication is evolving to deliver the standards the community expects.”
Last month, the AANA also appointed Katrina Harrison as member relations manager.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system