Digital initiative launched to raise awareness of Australia's missing persons

MPAN's new campaign sees search bars across corporate Australian websites employed to drive awareness of missing persons in Australia

The Missing Persons Advocacy Network (MPAN) has launched a new initiative using digital search across leading corporate websites to help drive awareness of Australia’s missing persons.

The new initiative, dubbed ‘Help Find Me’, sees MPAN using search bars across a number of corporate sites and the not-for-profit sector to highlight missing persons for seven days, effective 1 February.

When an individual goes to use a search tool on one of these participating websites, the profile and image of a missing Australian will automatically pop up. Those who have further information or wish to learn more can click on a link to the campaign website.

Corporate sites participating over the next seven days include St George Bank, Metcash, Mind Australia and the Foundation for Rural and Regional Renewal.

The initiative has been launched by MPAN in partnership with Singapore-based agency partner, Grey Group, and its new philanthropic arm, Grey for Good.

In a video promoting the new activity, MPAN ambassador and noted Australian actress, Deborah Mailman, said it was exciting to see businesses in Australia supporting this innovative initiative.

“What this is all about is sharing the responsibility and engaging the Australian community as a collective, to help families and friends of missing Australians who might not have any resources or avenues to find their loved one,” she said.

MPAN, which was established by founder and CEO, Loren O’Keeffe in 2013, is a not-for-profit aimed at raising awareness of missing Australians and also provides practical support for their family and friends through its Missing Persons Guide.

According to Victorian Police Detective Inspector Senior Sergeant, Boris Buick, who heads up the Missing Persons Unit, 38,000 people go missing every year in Australia.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in