MPAN's new campaign sees search bars across corporate Australian websites employed to drive awareness of missing persons in Australia
The Missing Persons Advocacy Network (MPAN) has launched a new initiative using digital search across leading corporate websites to help drive awareness of Australia’s missing persons.
The new initiative, dubbed ‘Help Find Me’, sees MPAN using search bars across a number of corporate sites and the not-for-profit sector to highlight missing persons for seven days, effective 1 February.
When an individual goes to use a search tool on one of these participating websites, the profile and image of a missing Australian will automatically pop up. Those who have further information or wish to learn more can click on a link to the campaign website.
Corporate sites participating over the next seven days include St George Bank, Metcash, Mind Australia and the Foundation for Rural and Regional Renewal.
The initiative has been launched by MPAN in partnership with Singapore-based agency partner, Grey Group, and its new philanthropic arm, Grey for Good.
In a video promoting the new activity, MPAN ambassador and noted Australian actress, Deborah Mailman, said it was exciting to see businesses in Australia supporting this innovative initiative.
“What this is all about is sharing the responsibility and engaging the Australian community as a collective, to help families and friends of missing Australians who might not have any resources or avenues to find their loved one,” she said.
MPAN, which was established by founder and CEO, Loren O’Keeffe in 2013, is a not-for-profit aimed at raising awareness of missing Australians and also provides practical support for their family and friends through its Missing Persons Guide.
According to Victorian Police Detective Inspector Senior Sergeant, Boris Buick, who heads up the Missing Persons Unit, 38,000 people go missing every year in Australia.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
This article gave me a better understanding about content creation. I learned a lot like this website https://a2designlab.com/ also offer...
Ryota Miyagi
How Remedy is using digital marketing and commerce to drive conversion
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...
Collins Johnson
3-pronged marketing approach for property disruptor Brickx
With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...
Drishti Khurana
How NRMA’s Arlo the Koala chatbot won over customers