MPAN's new campaign sees search bars across corporate Australian websites employed to drive awareness of missing persons in Australia
The Missing Persons Advocacy Network (MPAN) has launched a new initiative using digital search across leading corporate websites to help drive awareness of Australia’s missing persons.
The new initiative, dubbed ‘Help Find Me’, sees MPAN using search bars across a number of corporate sites and the not-for-profit sector to highlight missing persons for seven days, effective 1 February.
When an individual goes to use a search tool on one of these participating websites, the profile and image of a missing Australian will automatically pop up. Those who have further information or wish to learn more can click on a link to the campaign website.
Corporate sites participating over the next seven days include St George Bank, Metcash, Mind Australia and the Foundation for Rural and Regional Renewal.
The initiative has been launched by MPAN in partnership with Singapore-based agency partner, Grey Group, and its new philanthropic arm, Grey for Good.
In a video promoting the new activity, MPAN ambassador and noted Australian actress, Deborah Mailman, said it was exciting to see businesses in Australia supporting this innovative initiative.
“What this is all about is sharing the responsibility and engaging the Australian community as a collective, to help families and friends of missing Australians who might not have any resources or avenues to find their loved one,” she said.
MPAN, which was established by founder and CEO, Loren O’Keeffe in 2013, is a not-for-profit aimed at raising awareness of missing Australians and also provides practical support for their family and friends through its Missing Persons Guide.
According to Victorian Police Detective Inspector Senior Sergeant, Boris Buick, who heads up the Missing Persons Unit, 38,000 people go missing every year in Australia.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion