The Missing Persons Advocacy Network (MPAN) has launched a new initiative using digital search across leading corporate websites to help drive awareness of Australia’s missing persons.
The new initiative, dubbed ‘Help Find Me’, sees MPAN using search bars across a number of corporate sites and the not-for-profit sector to highlight missing persons for seven days, effective 1 February.
When an individual goes to use a search tool on one of these participating websites, the profile and image of a missing Australian will automatically pop up. Those who have further information or wish to learn more can click on a link to the campaign website.
Corporate sites participating over the next seven days include St George Bank, Metcash, Mind Australia and the Foundation for Rural and Regional Renewal.
The initiative has been launched by MPAN in partnership with Singapore-based agency partner, Grey Group, and its new philanthropic arm, Grey for Good.
In a video promoting the new activity, MPAN ambassador and noted Australian actress, Deborah
Mailman, said it was exciting to see businesses in Australia supporting this innovative initiative.
“What this is all about is sharing the responsibility and engaging the Australian community as a collective, to help families and friends of missing Australians who might not have any resources or avenues to find their loved one,” she said.
MPAN, which was established by founder and CEO, Loren O’Keeffe in 2013, is a not-for-profit aimed at raising awareness of missing Australians and also provides practical support for their family and friends through its Missing Persons Guide.
According to Victorian Police Detective Inspector Senior Sergeant, Boris Buick, who heads up the Missing Persons Unit, 38,000 people go missing every year in Australia.
Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
What a great help! You can also use apps like Connecteam to establish great leadership. Not only that your management of employees would ...
Kimberly Wise
Why kindness is the make or break for modern leadership
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation