No end in sight to the growth of cloud analytics

The annual growth rate in this rapidly expanding area could be as high as 46 percent.

It's no secret that cloud computing and data analytics are both rapidly growing areas of IT. Put them together, and you get a winning combination that's expected to grow by more than 26 percent annually over the next five years.

That's according to market-tracking firm Research and Markets, which has released a new report on the global cloud analytics market.

Increased adoption of data analytics is one of the major drivers in this market, Research and Markets found. More specifically, many organisations are adopting data analytics in order to better understand consumption patterns, customer acquisition and various other factors believed to increase revenue, cut costs and boost customer loyalty.

HP, IBM, Microsoft, Oracle and SAP are among the dominant vendors in this arena, the company said in a press release.

Big Data is one of the particularly significant trends in the market, Research and Markets said.

"Cloud analytics deals with the management of unorganised data, which helps organisations access important data and make timely decisions regarding their business," the company said.

The rates of growth in this arena might actually be much higher than those suggested by the report, said analyst Ray Wang, founder of Constellation Research.

In fact, Constellation Research predicts an annual growth rate of closer to 46 percent until 2020, he said.

Early-arriving cloud companies like Salesforce "had great reporting, but they didn't necessarily have great analytics," Wang said.

It's for that reason that challengers such as Actuate have popped up, he noted.

"More and more, because of the size and complication, we're seeing analytics move to the cloud," Wang said.

"People are not spending money on data centers or data warehouses when they can just stick to Azure, Amazon Redshift and others," he said. "It's a very different game."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in