Linda Deubel takes up the reins as new director of brands and marketing for A/NZ
BBC Worldwide Australia has appointed Linda Deubel as its new director of brands and marketing.
Her promotion from the head of marketing for entertainment brands to the top marketing job follows the departure of current director of brands and marketing, Melissa Madden, who is heading to the UK in March for a global role at BBC Worldwide.
In a statement, the media company said Deubel will have responsibility for managing BBC Worldwide A/NZ’s marketing department, delivering marketing and brand management services cross channels, global brands and consumer products, program and advertising sales, digital and live events.
Her team is tasked with providing marketing, brand development, creative and consumer insight to the rest of the business, and extending the scope of BBC Worldwide’s brands in this region. Deubel will also work closely with the group’s A/NZ managing director, Jon Penn, and executive leadership team to drive business strategy and growth.
Deubel has been the head of marketing for entertainment brands for just four months, and was previously head of marketing for channel brands for two years. She has been with BBC Worldwide locally since 2009, joining as network communications manager. Her resume also includes stints with SBS and National Geographic Channel.
Among Deubel’s recent achievements was the launch of the BBC First premium channel in Australia and New Zealand, where she oversaw brand development and campaigns through to execution.
“Linda has a deep understanding and flair for our brands and I know that her bold approach will ensure that the BBC brand continues to stand out,” Penn said in a statement.
Deubel said she was thrilled with the opportunity to lead the brand and marketing strategy.
“I’m constantly inspired by the BBC’s content and I’m looking forward to engaging audiences with our premium brands in new and innovative ways,” she said.
Madden will now take on the role of senior vice-president of creative, category and content marketing for BBC Worldwide in London and will lead creative and marketing strategy globally.
Related: BBC Worldwide gives structure to social media objectives
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign