BBC Worldwide Australia gets new marketing and brand chief

Linda Deubel takes up the reins as new director of brands and marketing for A/NZ

Linda Deubel, BBC Worldwide
Linda Deubel, BBC Worldwide

BBC Worldwide Australia has appointed Linda Deubel as its new director of brands and marketing.

Her promotion from the head of marketing for entertainment brands to the top marketing job follows the departure of current director of brands and marketing, Melissa Madden, who is heading to the UK in March for a global role at BBC Worldwide.

In a statement, the media company said Deubel will have responsibility for managing BBC Worldwide A/NZ’s marketing department, delivering marketing and brand management services cross channels, global brands and consumer products, program and advertising sales, digital and live events.

Her team is tasked with providing marketing, brand development, creative and consumer insight to the rest of the business, and extending the scope of BBC Worldwide’s brands in this region. Deubel will also work closely with the group’s A/NZ managing director, Jon Penn, and executive leadership team to drive business strategy and growth.

Deubel has been the head of marketing for entertainment brands for just four months, and was previously head of marketing for channel brands for two years. She has been with BBC Worldwide locally since 2009, joining as network communications manager. Her resume also includes stints with SBS and National Geographic Channel.

Among Deubel’s recent achievements was the launch of the BBC First premium channel in Australia and New Zealand, where she oversaw brand development and campaigns through to execution.

“Linda has a deep understanding and flair for our brands and I know that her bold approach will ensure that the BBC brand continues to stand out,” Penn said in a statement.

Deubel said she was thrilled with the opportunity to lead the brand and marketing strategy.

“I’m constantly inspired by the BBC’s content and I’m looking forward to engaging audiences with our premium brands in new and innovative ways,” she said.

Madden will now take on the role of senior vice-president of creative, category and content marketing for BBC Worldwide in London and will lead creative and marketing strategy globally.

Related: BBC Worldwide gives structure to social media objectives

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in