BBC Worldwide Australia gets new marketing and brand chief

Linda Deubel takes up the reins as new director of brands and marketing for A/NZ

Linda Deubel, BBC Worldwide
Linda Deubel, BBC Worldwide

BBC Worldwide Australia has appointed Linda Deubel as its new director of brands and marketing.

Her promotion from the head of marketing for entertainment brands to the top marketing job follows the departure of current director of brands and marketing, Melissa Madden, who is heading to the UK in March for a global role at BBC Worldwide.

In a statement, the media company said Deubel will have responsibility for managing BBC Worldwide A/NZ’s marketing department, delivering marketing and brand management services cross channels, global brands and consumer products, program and advertising sales, digital and live events.

Her team is tasked with providing marketing, brand development, creative and consumer insight to the rest of the business, and extending the scope of BBC Worldwide’s brands in this region. Deubel will also work closely with the group’s A/NZ managing director, Jon Penn, and executive leadership team to drive business strategy and growth.

Deubel has been the head of marketing for entertainment brands for just four months, and was previously head of marketing for channel brands for two years. She has been with BBC Worldwide locally since 2009, joining as network communications manager. Her resume also includes stints with SBS and National Geographic Channel.

Among Deubel’s recent achievements was the launch of the BBC First premium channel in Australia and New Zealand, where she oversaw brand development and campaigns through to execution.

“Linda has a deep understanding and flair for our brands and I know that her bold approach will ensure that the BBC brand continues to stand out,” Penn said in a statement.

Deubel said she was thrilled with the opportunity to lead the brand and marketing strategy.

“I’m constantly inspired by the BBC’s content and I’m looking forward to engaging audiences with our premium brands in new and innovative ways,” she said.

Madden will now take on the role of senior vice-president of creative, category and content marketing for BBC Worldwide in London and will lead creative and marketing strategy globally.

Related: BBC Worldwide gives structure to social media objectives

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in