BBC Worldwide Australia gets new marketing and brand chief

Linda Deubel takes up the reins as new director of brands and marketing for A/NZ

Linda Deubel, BBC Worldwide
Linda Deubel, BBC Worldwide

BBC Worldwide Australia has appointed Linda Deubel as its new director of brands and marketing.

Her promotion from the head of marketing for entertainment brands to the top marketing job follows the departure of current director of brands and marketing, Melissa Madden, who is heading to the UK in March for a global role at BBC Worldwide.

In a statement, the media company said Deubel will have responsibility for managing BBC Worldwide A/NZ’s marketing department, delivering marketing and brand management services cross channels, global brands and consumer products, program and advertising sales, digital and live events.

Her team is tasked with providing marketing, brand development, creative and consumer insight to the rest of the business, and extending the scope of BBC Worldwide’s brands in this region. Deubel will also work closely with the group’s A/NZ managing director, Jon Penn, and executive leadership team to drive business strategy and growth.

Deubel has been the head of marketing for entertainment brands for just four months, and was previously head of marketing for channel brands for two years. She has been with BBC Worldwide locally since 2009, joining as network communications manager. Her resume also includes stints with SBS and National Geographic Channel.

Among Deubel’s recent achievements was the launch of the BBC First premium channel in Australia and New Zealand, where she oversaw brand development and campaigns through to execution.

“Linda has a deep understanding and flair for our brands and I know that her bold approach will ensure that the BBC brand continues to stand out,” Penn said in a statement.

Deubel said she was thrilled with the opportunity to lead the brand and marketing strategy.

“I’m constantly inspired by the BBC’s content and I’m looking forward to engaging audiences with our premium brands in new and innovative ways,” she said.

Madden will now take on the role of senior vice-president of creative, category and content marketing for BBC Worldwide in London and will lead creative and marketing strategy globally.

Related: BBC Worldwide gives structure to social media objectives

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in