Blueprint for IAB's digital audience measurement introduces daily reporting

Nielsen reveals first details of its new digital audience measurement blueprint for the digital marketing industry

Nielsen has unveiled first details of the IAB’s new digital audience measurement blueprint, which will see daily metrics delivered for the first time.

In a statement, the measurement firm said introducing mobile and tablet audience measurements will be one of the cornerstones of the blueprint, and expects to make these available during the first half of the year.

The blueprint also sees the current monthly audience reporting cycle replaced with a daily audience measurement service from 2016. To assist with this shift to daily reporting, Nielsen has appointed its former Media Group business director, John Price, to lead its IAB relationship and the association’s Measurement Council, effective immediately.

Nielsen will also introduce big data partners to increase the scale of people measured from one in 2000, to just one in every two. The blueprint will use the same methodology as that underpinning Nielsen’s Online Campaign Ratings measurement solution, released to market in early 2013.

The new scale will allow Nielsen to itemise cross-platform audiences across desktops, smartphones, tablets and applications, consistently measure sites with smaller audiences, and deliver all data on a daily basis, the company said.

Head of Nielsen’s Media Industry Group, Monique Perry, labelled the blueprint “unprecedented” and anticipated it will change the way digital is measured and reported on by media, agencies and brands. Nielsen will launch smartphone and tablet audience measurement shortly.

“The IAB and Nielsen have produced what we believe is a world-leading digital audience measurement solution,” she said in a statement.

“It delivers richer and faster information for the industry to make even stronger advertising investments across more sites.”

The IAB selected Nielsen as its preferred digital audience measurement partner last October under a three-year contract. The digital audience measurement reporting overhaul will be rolled out in stages.

The pair also embarked on a new mobile advertising measurement pilot in December 2013.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in