Daily Mail adopts Snapchat Discover to push Mail Online content at smartphone users

Twelve global publishers to embrace Snapchat's latest feature

British media giant, Daily Mail and General Trust (DMGT), is teaming up with Silicon Valley startup Snapchat in a bid to push content from the Mail Online website to mobile users.

The company is tapping into a new Snapchat feature called Discover, which is a new way for readers to explore stories from different editorial teams.Through the partnership, DailyMail.com will be given its own dedicated news channel on Snapchat, as will eleven other publications including National Geographic and Vice.

Writing on its blog today, Snapchat said:

"Social media companies tell us what to read based on what's most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what's important.

"Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

"Discover is new, but familiar. That's because Stories are at the core - there's a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what's news today is history tomorrow.

"Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique - a wonderful daily surprise!"

Mail Online publisher and editor-in-chief, Martin Clarke, said: "Every day DailyMail.com will offer Snapchat users 10-15 of its best news stories.

"Stories are either full length articles or the best video stories of the day. It will encompass a collection of breaking news, showbiz, lifestyle and all of the stories that DailyMail.com is famous for."

Jon Steinberg, CEO of Daily Mail North America, added: "DailyMail.com on Snapchat is news and entertainment in our style and substance but also custom to this new media channel.

"I think the notion of channels and 'snaps' as news makes Discover something truly different from what anyone's seen on a social platform to date."

Evan Spiegel, CEO and co-founder of Snapchat said: 'We are huge fans of the DailyMail.com and we are grateful for the opportunity to partner with their outstanding team.'

The new Discover feature will be available to all users of the app who download the latest update.

Other partners are ESPN, Comedy Central, the Food Network, CNN, Cosmopolitan, Yahoo! News, People, National Geographic, Vice and Warner Music Group.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in