Amazon ditches Wallet mobile payment service

The app let people store and use reward and loyalty cards for making purchases

Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon logo on tape
View all images

Amazon has pulled the plug on its Wallet app, a service the company launched in beta six months ago to dip its toes into the burgeoning area of mobile payments.

Amazon is removing the Wallet app from the Amazon and Google Play app stores Wednesday, it said. People will still be able to use cards they added to the app but their balances will no longer be updated in the wallet, so they'll have to keep track some other way.

"We've learned a great deal from the Amazon Wallet beta program and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," an Amazon spokesman said via email.

Any future plans for the app, and Amazon's plans for mobile payments more broadly, are unclear.

Still in beta, the app had limited functionality. It provided a vault for people's gift, loyalty and reward cards, but did not yet store debit or credit cards like Apple Pay or Google Wallet. Users scanned the cards into the app, and could then use their smartphone to make a purchase in physical stores or online.

Mobile payments is an area of growing interest to technology companies, with Apple Pay the latest big service introduced.

Companies are still trying to figure out the best way to let people make smartphone purchases. Google is reportedly in talks to buy mobile payments company Softcard to aid its efforts.

Some retailers have signed on to one type of mobile payment service, but not others, adding to the challenges.

Amazon's removal of its Wallet app illustrates the complexities in developing a service that works well for consumers. It might mean Amazon has something better up its sleeve, but we'll have to wait and see.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in