Departure of head of marketing and sponsorship, Ashley de Silva, is one of several executive changes to the non-profit visual arts organisation
The Biennale of Sydney is on the hunt for a new CMO following the departure of head of marketing and sponsorship, Ashley de Silva.
De Silva has swapped the non-profit visual arts organisation for the director of marketing and communications’ role at youth outreach organisation, Reachout, where he started last week. He replaces Mike Garnett.
Acting CEO for Biennale, Danielle Earp, told CMO de Silva had been an influential contributor to the growth of the biannual festival during his three-and-a-half years on the team.
“Ashley delivered the two best attended exhibitions, with visitation surging by nearly 30 per cent and corporate support increasing significant during his tenure,” she said. “Needless to say, the board and team here are very sorry to see Ashley go, but equally we are excited about his new role and know he will achieve great results at reachout.com too.”
Prior to Biennale of Sydney, de Silva spent two-and-a-half years as marketing communications manager for Dendy Cinemas, and also worked at SBS and Palace Films.
Biennale of Sydney is now looking for a new head of marketing, with applications closing on 30 January. Incoming CEO, Ben Stroud, will actively contribute to the recruitment process once he’s on-board from February. Earp didn’t expect the responsibilities of the role to change.
“We will be moving quickly to fill the position, and then begin looking at contract roles in the marketing team, such as Web and new media coordinator, marketing coordinator and communications designer for the 20th exhibition in 2016,” Earp said.
Earp has been acting CEO since June following the departure of Marah Braye to join Toronto’s Harbourfront Centre in Canada as CEO.
Once a CMO is appointed, Biennale of Sydney will also re-commence its search for a new marketing manager following Dara Vongsonephet’s departure in October.
The Biennale is a free three-month visual arts exhibition held every two years in Sydney and is supported by artists talks, performances, forums, guided tours, family days and other special events. The event was established in 1973 and celebrated its 19th year in 2014.
The 20th Biennale of Sydney (2016) will be curated by Stephanie Rosenthal.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19
Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...
Pierce Fabreverg
Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful