Biennale of Sydney hunts for new CMO

Departure of head of marketing and sponsorship, Ashley de Silva, is one of several executive changes to the non-profit visual arts organisation

The Biennale of Sydney is on the hunt for a new CMO following the departure of head of marketing and sponsorship, Ashley de Silva.

De Silva has swapped the non-profit visual arts organisation for the director of marketing and communications’ role at youth outreach organisation, Reachout, where he started last week. He replaces Mike Garnett.

Acting CEO for Biennale, Danielle Earp, told CMO de Silva had been an influential contributor to the growth of the biannual festival during his three-and-a-half years on the team.

“Ashley delivered the two best attended exhibitions, with visitation surging by nearly 30 per cent and corporate support increasing significant during his tenure,” she said. “Needless to say, the board and team here are very sorry to see Ashley go, but equally we are excited about his new role and know he will achieve great results at reachout.com too.”

Prior to Biennale of Sydney, de Silva spent two-and-a-half years as marketing communications manager for Dendy Cinemas, and also worked at SBS and Palace Films.

Biennale of Sydney is now looking for a new head of marketing, with applications closing on 30 January. Incoming CEO, Ben Stroud, will actively contribute to the recruitment process once he’s on-board from February. Earp didn’t expect the responsibilities of the role to change.

“We will be moving quickly to fill the position, and then begin looking at contract roles in the marketing team, such as Web and new media coordinator, marketing coordinator and communications designer for the 20th exhibition in 2016,” Earp said.

Earp has been acting CEO since June following the departure of Marah Braye to join Toronto’s Harbourfront Centre in Canada as CEO.

Once a CMO is appointed, Biennale of Sydney will also re-commence its search for a new marketing manager following Dara Vongsonephet’s departure in October.

The Biennale is a free three-month visual arts exhibition held every two years in Sydney and is supported by artists talks, performances, forums, guided tours, family days and other special events. The event was established in 1973 and celebrated its 19th year in 2014.

The 20th Biennale of Sydney (2016) will be curated by Stephanie Rosenthal.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Modernization on marketing to promote products and business is really a big leap especially the age of social media. Thanks for sharing s...

Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

Read more

Great write-up. I wrote an article about ASMR as well and the top ASMRtists:https://medium.com/illumina...

Dexx Mason

ASMR: Flash in the marketing pan, or something more?

Read more

Nice to be visiting your blog once more, it has been months for me. best mp3 converter

Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

Typically I visit your web journals and get refreshed through the data you incorporate yet the present blog would be the most obvious bes...

Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

Read more

I am overpowered by your post with such a decent theme. best mp3 converter

Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

Read more

Blog Posts

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Brands with internal customer insights capability will survive and even thrive

According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.

Pip Stocks

CEO of BrandHook and founder of Hearsay

Sign in