5 things every business can do to drive brand loyalty
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
MediaMath adds first Asia-Pacific director to leadership ranks
Former MediaCom head of digital is part of efforts to ramp up the marketing technology vendor's global might
Data management and marketing technology vendor, MediaMath, has appointed its first Asia-Pacific leader as it seeks to grow its presence across the region.
New managing director, Rahul Vasudev, was previously head of digital for MediaCom in Asia-Pacific for two years, and was promoted after four years working on Proctor and Gamble’s digital initiatives. Prior to joining MediaCom in 2006, he worked in Internet marketing at Indian ecommerce company, Futurebazaar, and media buying at Indian online marketing company, MediaTurf.
At MediaMath, Vasudev will oversee all Asia-Pacific operations and will be based in Singapore.
In a statement, MediaMath’s chief revenue officer, Erich Wasserman, highlighted Vasudev’s regional expertise, agency business knowledge and understanding of the publisher and technology landscape as key attributes.
“Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades,” he said. “His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”
Vasudev said it was an exciting time to be joining MediaMath, which he described as “revolutionising marketing technology.
“Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner,” he said. “I look forward to further building the APAC team and growing MediaMath in the region.”
Earlier this week, MediaMath also appointed former Oracle marketing and social business leader in EMEA, Richard Beattie, as senior vice-president of commercial for EMEA.
In 2014, MediaMath raised US$175 million to help fund global growth.
Read more: Darren Woolley elected AMI's new chair
More MediaMath news
- MediaMath snaps up second acquisition in a group with ad and media management vendor, Rare Crowds
- MediaMath acquires Upcast Social to expand DMP stack
- MediaMath taps Rubicon chief as new Aussie leader
- MediaMath raises US$175 million to ramp up global growth
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight
Because you are missing the point of the term "disruption"
Sean
Uber for the truckies: How one Aussie startup is disrupting the freight industry
Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...
Quasi Carbon
Unilever CMO threatens Facebook, Google with digital advertising boycott
How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M
Alex Atmavan
Rethinking gamification in marketing
True Local - one of the least credible review sites on the entire internet.
MyNameIsStomp
Former Virgin Mobile CMO and CEO joins oOh! as first customer chief