Data management and marketing technology vendor, MediaMath, has appointed its first Asia-Pacific leader as it seeks to grow its presence across the region.
New managing director, Rahul Vasudev, was previously head of digital for MediaCom in Asia-Pacific for two years, and was promoted after four years working on Proctor and Gamble’s digital initiatives.
Prior to joining MediaCom in 2006, he worked in Internet marketing at Indian ecommerce company, Futurebazaar, and media buying at Indian online marketing company, MediaTurf.
At MediaMath, Vasudev will oversee all Asia-Pacific operations and will be based in Singapore.
In a statement, MediaMath’s chief revenue officer, Erich Wasserman, highlighted Vasudev’s regional expertise, agency business knowledge and understanding of the publisher and technology landscape as key attributes.
“Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades,” he said. “His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”
Vasudev said it was an exciting time to be joining MediaMath, which he described as “revolutionising marketing technology.
“Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner,” he said. “I look forward to further building the APAC team and growing MediaMath in the region.”
Earlier this week, MediaMath also appointed former Oracle marketing and social business leader in EMEA, Richard Beattie, as senior vice-president of commercial for EMEA.
In 2014, MediaMath raised US$175 million to help fund global growth.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration