MediaMath adds first Asia-Pacific director to leadership ranks

Former MediaCom head of digital is part of efforts to ramp up the marketing technology vendor's global might

MediaMath APAC managing director, Rahul Vasudev
MediaMath APAC managing director, Rahul Vasudev

Data management and marketing technology vendor, MediaMath, has appointed its first Asia-Pacific leader as it seeks to grow its presence across the region.

New managing director, Rahul Vasudev, was previously head of digital for MediaCom in Asia-Pacific for two years, and was promoted after four years working on Proctor and Gamble’s digital initiatives. Prior to joining MediaCom in 2006, he worked in Internet marketing at Indian ecommerce company, Futurebazaar, and media buying at Indian online marketing company, MediaTurf.

At MediaMath, Vasudev will oversee all Asia-Pacific operations and will be based in Singapore.

In a statement, MediaMath’s chief revenue officer, Erich Wasserman, highlighted Vasudev’s regional expertise, agency business knowledge and understanding of the publisher and technology landscape as key attributes.

“Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades,” he said. “His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”

Vasudev said it was an exciting time to be joining MediaMath, which he described as “revolutionising marketing technology.

“Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner,” he said. “I look forward to further building the APAC team and growing MediaMath in the region.”

Earlier this week, MediaMath also appointed former Oracle marketing and social business leader in EMEA, Richard Beattie, as senior vice-president of commercial for EMEA.

In 2014, MediaMath raised US$175 million to help fund global growth.

Read more: Darren Woolley elected AMI's new chair

More MediaMath news

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in