MediaMath adds first Asia-Pacific director to leadership ranks

Former MediaCom head of digital is part of efforts to ramp up the marketing technology vendor's global might

MediaMath APAC managing director, Rahul Vasudev
MediaMath APAC managing director, Rahul Vasudev

Data management and marketing technology vendor, MediaMath, has appointed its first Asia-Pacific leader as it seeks to grow its presence across the region.

New managing director, Rahul Vasudev, was previously head of digital for MediaCom in Asia-Pacific for two years, and was promoted after four years working on Proctor and Gamble’s digital initiatives. Prior to joining MediaCom in 2006, he worked in Internet marketing at Indian ecommerce company, Futurebazaar, and media buying at Indian online marketing company, MediaTurf.

At MediaMath, Vasudev will oversee all Asia-Pacific operations and will be based in Singapore.

In a statement, MediaMath’s chief revenue officer, Erich Wasserman, highlighted Vasudev’s regional expertise, agency business knowledge and understanding of the publisher and technology landscape as key attributes.

“Rahul is highly and fondly regarded throughout the digital media landscape, having been recognised by clients, peers and partners with numerous accolades,” he said. “His unparalleled understanding of the digital ecosystem will accelerate the next wave of our expansion across APAC. We are delighted to welcome him to the team.”

Vasudev said it was an exciting time to be joining MediaMath, which he described as “revolutionising marketing technology.

“Agencies and advertisers seeking powerful marketing results look upon MediaMath as a genuine partner,” he said. “I look forward to further building the APAC team and growing MediaMath in the region.”

Earlier this week, MediaMath also appointed former Oracle marketing and social business leader in EMEA, Richard Beattie, as senior vice-president of commercial for EMEA.

In 2014, MediaMath raised US$175 million to help fund global growth.

Read more: Darren Woolley elected AMI's new chair

More MediaMath news

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in