ANZ and Djokovic launch tennis-theme social media campaign for charity

Rallyforgood activity is aimed at raising money for community causes including those managed by Tennis Australia

ANZ has partnered with its new ambassador and world number one tennis player, Novak Djokovic, on a tennis-themed social media campaign aimed at raising money for charity.

The Australian bank claimed the #rallyforgood campaign is the world’s first tennis rally on social media. Consumers are encouraged to share a photo or video of themselves hitting a tennis ball using the designated hashtag, and then share it with a friend to continue the rally.

ANZ will donate $2 for every ‘shot’ shared by consumers on their public social media profile up to $100,000. The money will be donated to several local community programs across Asia-Pacific including Tennis Australia’s ‘Tennis Cares’ program.

The activity kicked off on Twitter on 12 January with a YouTube video of Djokovic, along with tweets from ANZ CEO for Australia, Philip Chronican, and group managing director of marketing and innovation along with CEO of Global Wealth, Joyce Phillips. It is being supported by TV, radio and digital media advertising and closes on 1 February.

Phillips said the program was about combining community support with driving awareness of tennis as a sport.

“We’re proud to be launching this new social media campaign which is about raising money for a good cause, but also encouraging people to get involved in sport of tennis through having a rally on social media,” she said.

The social media initiative has been launched in the midst of Australia’s summer tennis series of tournaments including the Brisbane International and Australian Open.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in