ANZ and Djokovic launch tennis-theme social media campaign for charity

Rallyforgood activity is aimed at raising money for community causes including those managed by Tennis Australia

ANZ has partnered with its new ambassador and world number one tennis player, Novak Djokovic, on a tennis-themed social media campaign aimed at raising money for charity.

The Australian bank claimed the #rallyforgood campaign is the world’s first tennis rally on social media. Consumers are encouraged to share a photo or video of themselves hitting a tennis ball using the designated hashtag, and then share it with a friend to continue the rally.

ANZ will donate $2 for every ‘shot’ shared by consumers on their public social media profile up to $100,000. The money will be donated to several local community programs across Asia-Pacific including Tennis Australia’s ‘Tennis Cares’ program.

The activity kicked off on Twitter on 12 January with a YouTube video of Djokovic, along with tweets from ANZ CEO for Australia, Philip Chronican, and group managing director of marketing and innovation along with CEO of Global Wealth, Joyce Phillips. It is being supported by TV, radio and digital media advertising and closes on 1 February.

Phillips said the program was about combining community support with driving awareness of tennis as a sport.

“We’re proud to be launching this new social media campaign which is about raising money for a good cause, but also encouraging people to get involved in sport of tennis through having a rally on social media,” she said.

The social media initiative has been launched in the midst of Australia’s summer tennis series of tournaments including the Brisbane International and Australian Open.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in