ANZ and Djokovic launch tennis-theme social media campaign for charity

Rallyforgood activity is aimed at raising money for community causes including those managed by Tennis Australia

ANZ has partnered with its new ambassador and world number one tennis player, Novak Djokovic, on a tennis-themed social media campaign aimed at raising money for charity.

The Australian bank claimed the #rallyforgood campaign is the world’s first tennis rally on social media. Consumers are encouraged to share a photo or video of themselves hitting a tennis ball using the designated hashtag, and then share it with a friend to continue the rally.

ANZ will donate $2 for every ‘shot’ shared by consumers on their public social media profile up to $100,000. The money will be donated to several local community programs across Asia-Pacific including Tennis Australia’s ‘Tennis Cares’ program.

The activity kicked off on Twitter on 12 January with a YouTube video of Djokovic, along with tweets from ANZ CEO for Australia, Philip Chronican, and group managing director of marketing and innovation along with CEO of Global Wealth, Joyce Phillips. It is being supported by TV, radio and digital media advertising and closes on 1 February.

Phillips said the program was about combining community support with driving awareness of tennis as a sport.

“We’re proud to be launching this new social media campaign which is about raising money for a good cause, but also encouraging people to get involved in sport of tennis through having a rally on social media,” she said.

The social media initiative has been launched in the midst of Australia’s summer tennis series of tournaments including the Brisbane International and Australian Open.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Blog Posts

The role of the CMO in cybersecurity

CMOs have an important role to play in mitigating risk and responding to cybersecurity.

Claire Pales and Anna Leibel

Authors, The Secure Board

9 lessons from 7 months of relentless failure

The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.

Jacki James

Digital product lead, Starlight Children's Foundation

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Sign in