Todd Sampson joins Qantas board

Leo Burnett CEO to bring marketing expertise to the airline's board

Todd Sampson
Todd Sampson

Leo Burnett Group CEO and high-profile marketing and advertising personality, Todd Sampson, has joined the Qantas board.

Sampson has been appointed a non-executive director to the airline, and will take up the post from 25 February. In a statement, Qantas chairman, Leigh Clifford, said Sampson will provide board-level marketing expertise to the Australian brand.

“Todd will bring a wealth of marketing experience to the Qantas board, as well as broader business acumen from the senior leadership and strategy roles he has held,” Clifford said.

Sampson said he was honoured to be joining the board, pointing to the fact that Qantas was one of the “most iconic brands in the world”.

Sampson already sits on the board at Fairfax Media and has been the CEO of Leo Burnett Group for the past eight years. His resume includes roles covering marketing communications, new media and digital transformation. He kicked off his career with Cape Town agency, the White House, and joined Leo Burnett in Sydney in 2002.

He also co-created the Earth hour initiative and is well-known for his regular appearances on ABC TV show, The Gruen Transfer.

The appointment comes a month after Qantas announced several changes to its group executive team including an expanded role for former group strategy leader, Robert Marcolina, as group executive strategy, transformation and IT.

More Qantas news

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in