Forget 2015: Bing already knows which people, products and trends will win next year

Microsoft's Bing thinks it knows the album of the year, the Golden Globe winners, and even the fashion trends of 2015.

Denim tuxedos and turtlenecks, the New England Patriots, Boyhood and Iggy Azalea. What do they all have in common? Microsoft's Bing predicts they'll win their respective categories in 2015.

Fresh off of a 2014 where Microsoft's Bing predictive search technology picked (and pretty much nailed) the winners of the World Cup, the company has gone big for 2015. On Wednesday, Microsoft predicted the Grammy winners, which movies will win the Golden Globes, food and fashion trends, and which team will win the Super Bowl.

Pollsters like Nate Silver's FiveThirtyEight blog and Microsoft Bing have discovered that social signals as much as anything are useful predictors of outcomes, even those that theoretically could go either way. Microsoft looked at historical data to predict World Cup games, mixing in oddsmaker's predictions for the games as well as its predictions for NFL football.

For purely social trends, the problem would seem to be simpler: Anonymously sniff through social feeds and compile a list of trends. Microsoft said it compiled its data via "search signals, social and cultural signals and more."

Microsoft compiled its predictions across eight categories: awards, designers, fashion, food, football, technology, travel, and wearables. In each, Bing picked the top ten winners, some of which varied by geographical region.

Awards:  Microsoft picked Iggy Azalea's "Fancy" to take home the Grammy for Record of the Year, followed by Beyonce's self-titled work as album of the year. Boyhood and Birdman will win the Golden Globes, Bing thinks, while Julianne Moore, Amy Adams, Eddie Redmayne, and Michael Keaton will all pick up acting awards.

Football:  The New England Patriots will win the Super Bowl (again), while Alabama will win the NCAA championship, beating Florida State.

Technology:  Here, Bing gets a little fuzzier. Wearable devices will become a "must-have fashion accessory," according to Bing, followed by digital personal assistants like Cortana and then home automation.

Wearables: And who will take home the wearables crown in 2015? Not the Microsoft Band. Microsoft said the Apple Watch would prevail, followed by the Samsung Gear and FitBit devices.

Fashion:  Turtlenecks, denim tuxedos (?!!) and belted scarves will top 2015's fashion trends. A quick poll of more sartorially inclined PCWorld staffers confirmed turtlenecks are a thing, as are belted scarves. But denim tuxedos?

Food: The Mediterranean diet will be the hot trend of next year, with hummus, falafel, and baklava topping the Bing charts. Number four? Meatloaf.

Travel:  The hot destinations aren't necessarily the big metropolises, with Los Angeles and New York City way down in Bing's estimation. After New Orleans and San Diego, Bing predicts the hot destination will be--obviously--Pigeon Forge, Tenn., home of the Dolly Parton theme park, or Dollywood.

Designers:  Chanel, Louis Vuitton, Michael Kors. Get 'em while they're hot.

Why this matters: Predictive technology is something Google has become known for, so publishing a list like this helps establish Microsoft as the go-to destination for predictive technology. Plus it gives us something to talk and argue about at the end of the year!

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

The politics of branding

There have been some real doozies lately. I’m speaking of campaigns where brands have dipped their toe in - or jump straight into the deep end – of the political spectrum, aligning with social causes that seem to be the flavour of the day.

Paul Chappell

Partner and managing director, Brand + Story

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

iflix is really a company with great potential. As a young company, iflix has forward-looking insights and able to identify data-driven m...

Serene Chan

How iflix used consumer intent data to gain 1 million subscribers in six months

Read more

Latest Podcast

More podcasts

Sign in