Forget 2015: Bing already knows which people, products and trends will win next year

Microsoft's Bing thinks it knows the album of the year, the Golden Globe winners, and even the fashion trends of 2015.

Denim tuxedos and turtlenecks, the New England Patriots, Boyhood and Iggy Azalea. What do they all have in common? Microsoft's Bing predicts they'll win their respective categories in 2015.

Fresh off of a 2014 where Microsoft's Bing predictive search technology picked (and pretty much nailed) the winners of the World Cup, the company has gone big for 2015. On Wednesday, Microsoft predicted the Grammy winners, which movies will win the Golden Globes, food and fashion trends, and which team will win the Super Bowl.

Pollsters like Nate Silver's FiveThirtyEight blog and Microsoft Bing have discovered that social signals as much as anything are useful predictors of outcomes, even those that theoretically could go either way. Microsoft looked at historical data to predict World Cup games, mixing in oddsmaker's predictions for the games as well as its predictions for NFL football.

For purely social trends, the problem would seem to be simpler: Anonymously sniff through social feeds and compile a list of trends. Microsoft said it compiled its data via "search signals, social and cultural signals and more."

Microsoft compiled its predictions across eight categories: awards, designers, fashion, food, football, technology, travel, and wearables. In each, Bing picked the top ten winners, some of which varied by geographical region.

Awards:  Microsoft picked Iggy Azalea's "Fancy" to take home the Grammy for Record of the Year, followed by Beyonce's self-titled work as album of the year. Boyhood and Birdman will win the Golden Globes, Bing thinks, while Julianne Moore, Amy Adams, Eddie Redmayne, and Michael Keaton will all pick up acting awards.

Football:  The New England Patriots will win the Super Bowl (again), while Alabama will win the NCAA championship, beating Florida State.

Technology:  Here, Bing gets a little fuzzier. Wearable devices will become a "must-have fashion accessory," according to Bing, followed by digital personal assistants like Cortana and then home automation.

Wearables: And who will take home the wearables crown in 2015? Not the Microsoft Band. Microsoft said the Apple Watch would prevail, followed by the Samsung Gear and FitBit devices.

Fashion:  Turtlenecks, denim tuxedos (?!!) and belted scarves will top 2015's fashion trends. A quick poll of more sartorially inclined PCWorld staffers confirmed turtlenecks are a thing, as are belted scarves. But denim tuxedos?

Food: The Mediterranean diet will be the hot trend of next year, with hummus, falafel, and baklava topping the Bing charts. Number four? Meatloaf.

Travel:  The hot destinations aren't necessarily the big metropolises, with Los Angeles and New York City way down in Bing's estimation. After New Orleans and San Diego, Bing predicts the hot destination will be--obviously--Pigeon Forge, Tenn., home of the Dolly Parton theme park, or Dollywood.

Designers:  Chanel, Louis Vuitton, Michael Kors. Get 'em while they're hot.

Why this matters: Predictive technology is something Google has become known for, so publishing a list like this helps establish Microsoft as the go-to destination for predictive technology. Plus it gives us something to talk and argue about at the end of the year!

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in