Report: Mobile hits 30 per cent of ecommerce transactions

New report from Criteo shows more and more consumers globally are using mobile devices to purchase products

Phone calls on your Mac
One very cool new Continuity feature in iOS 8.1 is the ability to make and receive calls on your Mac running Yosemite. As with all Continuity features, you must have Handoff enabled on your iPhone. Now, when a call comes to your iPhone—even if it’s being charged in another room—it will also ring on your Mac. Even better, you can call anyone from your Mac.

It’s a bit tricky to set up at first, but trust me, this feature is totally worth it. Your devices (e.g. iPhone and Mac) must be connected to the same Wi-Fi network and signed into your iCloud account.

On your iPhone, go to Settings > FaceTime > iPhone Mobile Calls > On.

On your Mac, go to FaceTime > Preferences, and check iPhone Cellular Calls.

Done! To place a call from your Mac, click on a phone number from Contacts, Calendar, Safari, Spotlight, or Messages, or a contact inside FaceTime. According to Apple, your Mac will even auto-dial a conference call passcode if it’s included in the Calendar event.
Phone calls on your Mac One very cool new Continuity feature in iOS 8.1 is the ability to make and receive calls on your Mac running Yosemite. As with all Continuity features, you must have Handoff enabled on your iPhone. Now, when a call comes to your iPhone—even if it’s being charged in another room—it will also ring on your Mac. Even better, you can call anyone from your Mac. It’s a bit tricky to set up at first, but trust me, this feature is totally worth it. Your devices (e.g. iPhone and Mac) must be connected to the same Wi-Fi network and signed into your iCloud account. On your iPhone, go to Settings > FaceTime > iPhone Mobile Calls > On. On your Mac, go to FaceTime > Preferences, and check iPhone Cellular Calls. Done! To place a call from your Mac, click on a phone number from Contacts, Calendar, Safari, Spotlight, or Messages, or a contact inside FaceTime. According to Apple, your Mac will even auto-dial a conference call passcode if it’s included in the Calendar event.

Mobile devices now account for more than 30 per cent of ecommerce transactions globally, a new survey claims.

The Q4 2014 State of Mobile Commerce Report from Criteo, which is based on analysing transaction-level data across 3000 ecommerce, retail and travel advertisers worldwide worth US$130 billion annually, also showed mobile conversion rates are high across all devices and retail categories, further proof that mobile is about purchases, not just research.

The top category for mobile purchases was fashion and luxury at 33 per cent, followed by travel at 27 per cent.

Overall, mobile users were found to be looking at more products than desktop users before they purchased goods, while tablet converts better than smartphones. However, smartphones superseded tablets as the biggest percentage of mobile transactions. Apple and Android devices had similar conversion rates.

In the US, 52 per cent of US mobile retail transactions were on smartphones, and the top quartile of US retailers generated almost 40 per cent of their ecommerce transactions from mobile, against an average of 27 per cent for US overall.

In the US, the report also found mobile order values are now reaching desktop order values, especially across fashion, luxury, sporting goods and health and beauty categories.

“The report demonstrates that mobile is now about purchasing not just researching, and that there are huge opportunities for ecommerce businesses to capture increasing sales via mobile devices, particularly in the retain and travel industries,” said Criteo chief product officer, Jonathan Wolf.

“We expect mobile to rapidly move towards 50 per cent of all transactions as mobile usage continues to skyrocket and retailers better optimise mobile sites for conversions.”

Wolf said it was vital for advertisers to effectively reach them across devices.

“If you’re an ecommerce player and you’re not focusing on allowing mobile audiences to purchase from you, then you may not be in business in a couple of years.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...

Praveen Kumar

The X factor in multicultural media planning and buying - Digital advertising - CMO Australia

Read more

I completely agree with you. High-quality customer service only strengthens loyalty to the company and helps to increase sales and increa...

Natali

Mercer CMO: How B2B brands can achieve customer love

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in