Report: Mobile hits 30 per cent of ecommerce transactions

New report from Criteo shows more and more consumers globally are using mobile devices to purchase products

Phone calls on your Mac
One very cool new Continuity feature in iOS 8.1 is the ability to make and receive calls on your Mac running Yosemite. As with all Continuity features, you must have Handoff enabled on your iPhone. Now, when a call comes to your iPhone—even if it’s being charged in another room—it will also ring on your Mac. Even better, you can call anyone from your Mac.

It’s a bit tricky to set up at first, but trust me, this feature is totally worth it. Your devices (e.g. iPhone and Mac) must be connected to the same Wi-Fi network and signed into your iCloud account.

On your iPhone, go to Settings > FaceTime > iPhone Mobile Calls > On.

On your Mac, go to FaceTime > Preferences, and check iPhone Cellular Calls.

Done! To place a call from your Mac, click on a phone number from Contacts, Calendar, Safari, Spotlight, or Messages, or a contact inside FaceTime. According to Apple, your Mac will even auto-dial a conference call passcode if it’s included in the Calendar event.
Phone calls on your Mac One very cool new Continuity feature in iOS 8.1 is the ability to make and receive calls on your Mac running Yosemite. As with all Continuity features, you must have Handoff enabled on your iPhone. Now, when a call comes to your iPhone—even if it’s being charged in another room—it will also ring on your Mac. Even better, you can call anyone from your Mac. It’s a bit tricky to set up at first, but trust me, this feature is totally worth it. Your devices (e.g. iPhone and Mac) must be connected to the same Wi-Fi network and signed into your iCloud account. On your iPhone, go to Settings > FaceTime > iPhone Mobile Calls > On. On your Mac, go to FaceTime > Preferences, and check iPhone Cellular Calls. Done! To place a call from your Mac, click on a phone number from Contacts, Calendar, Safari, Spotlight, or Messages, or a contact inside FaceTime. According to Apple, your Mac will even auto-dial a conference call passcode if it’s included in the Calendar event.

Mobile devices now account for more than 30 per cent of ecommerce transactions globally, a new survey claims.

The Q4 2014 State of Mobile Commerce Report from Criteo, which is based on analysing transaction-level data across 3000 ecommerce, retail and travel advertisers worldwide worth US$130 billion annually, also showed mobile conversion rates are high across all devices and retail categories, further proof that mobile is about purchases, not just research.

The top category for mobile purchases was fashion and luxury at 33 per cent, followed by travel at 27 per cent.

Overall, mobile users were found to be looking at more products than desktop users before they purchased goods, while tablet converts better than smartphones. However, smartphones superseded tablets as the biggest percentage of mobile transactions. Apple and Android devices had similar conversion rates.

In the US, 52 per cent of US mobile retail transactions were on smartphones, and the top quartile of US retailers generated almost 40 per cent of their ecommerce transactions from mobile, against an average of 27 per cent for US overall.

In the US, the report also found mobile order values are now reaching desktop order values, especially across fashion, luxury, sporting goods and health and beauty categories.

“The report demonstrates that mobile is now about purchasing not just researching, and that there are huge opportunities for ecommerce businesses to capture increasing sales via mobile devices, particularly in the retain and travel industries,” said Criteo chief product officer, Jonathan Wolf.

“We expect mobile to rapidly move towards 50 per cent of all transactions as mobile usage continues to skyrocket and retailers better optimise mobile sites for conversions.”

Wolf said it was vital for advertisers to effectively reach them across devices.

“If you’re an ecommerce player and you’re not focusing on allowing mobile audiences to purchase from you, then you may not be in business in a couple of years.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

Customer value proposition: Getting the brand promise to your customers right

Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Amazing article Mitchell. I really enjoyed the read. Chatbots will be critical in the future evolution of banking and financial services ...

Giridhar Prathap Reddy

7 businesses successfully implementing chatbots

Read more

Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...

รัตนาวดี ภูมิวรรณ

Former eHarmony marketing chief joins telco startup

Read more

Colin Kaepernick, not Mike Kapernick.

thisisw

Zenith's innovation leader: Mid-digital age not benefitting media, brands or consumers

Read more

AGA KHAN HOSPITAL is in need of kidney donors for the sum of 2 crore, Contact us today if you want to sell your kidney for money, and thi...

Sebastian Friedrich

Mindshare gets behind blockchain advertising alliance

Read more

Latest Podcast

More podcasts

Sign in