A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Former Vodafone Australia CMO Ian Scherger joins crime analytics software company
Auckland, New Zealand-based crime analytics software vendor, Wynyard Group, has hired Ian Scherger as its first CMO.
Prior to joining the company, he was director of Brandman Consulting for nine years.
He was CMO of Vodafone Australia from 2002 to 2005 and also served on the telco’s board.
Commenting on the appointment, Wynyard Group CEO Craig Richardson said it wanted someone to lead its marketing strategy and drive international growth.
“Scherger has been involved with Wynyard since the beginning in an advisory capacity and now he will play a direct role as part of our executive team in driving our momentum, brand and product through our next exciting growth phase,” he said in a statement.
Scherger began his CMO role at Wynyard this month.
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In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
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