To DMP or not to DMP?
There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?
Wynyard Group appoints its first CMO
Former Vodafone Australia CMO Ian Scherger joins crime analytics software company
Auckland, New Zealand-based crime analytics software vendor, Wynyard Group, has hired Ian Scherger as its first CMO.
Prior to joining the company, he was director of Brandman Consulting for nine years.
He was CMO of Vodafone Australia from 2002 to 2005 and also served on the telco’s board.
- Should CMOs be involved in security and privacy decisions?
- Mint Wireless hires its first CMO
- Marketing experts highlight brand lessons in Heartbleed security flaw
Commenting on the appointment, Wynyard Group CEO Craig Richardson said it wanted someone to lead its marketing strategy and drive international growth.
“Scherger has been involved with Wynyard since the beginning in an advisory capacity and now he will play a direct role as part of our executive team in driving our momentum, brand and product through our next exciting growth phase,” he said in a statement.
Scherger began his CMO role at Wynyard this month.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...
CBT Professionals
How psychology is shaping better machine learning
Anything is achievable when you talk the talk .. good luck
Mo Al Hooti
Data Creative crowns Matt Bates as new CMO
Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob
Rob
Amaysim marketing and commercial chief joins property tech investment startup
I need to be reborn before i can grow up & become a contestent.
Kaye Peterkin
Channel Nine's content now streamed digitally on 9Now
I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.
Kaye Peterkin
Channel Nine's content now streamed digitally on 9Now