Capgemini and Digital Chameleon partner on closing the digital skills gap

Two organisations will develop assessment and training programs for Australian enterprises

training room.jpg

dreamstime

dreamstime_0
training room.jpg dreamstime dreamstime_0

Digital training provider, Digital Chameleon, has partnered with Capgemini Australia on new training and learning programs aimed at mainstreaming digital skills across large organisations.

The deal sees the two organisations combining Digital Chameleon’s digital literacy assessment and learning approach with Capgemini’s Digital Transformation People Framework to build programs aimed at assisting organisations define their strategic digital vision, and close the skills gap.

The alliance follows a recent survey undertaken by Capgemini and MIT, entitled The Digital Advantage: How digital leaders outperform their peers in every industry, which found organisations that embrace digital are 26 per cent more profitable than their industry competitors, and generate 9 per cent more revenue through their employees and assets. The research also showed digitally literate companies have 12 per cent higher market valuation ratios.

The Capgemini and MIT research also found 77 per cent of companies see digital skills as a key hurdle to digital transformation, with social media, mobile, process automation and performance monitoring and analysis key shortfalls. However, subsequent The Digital Talent Gap: Developing Skills for Today’s Digital Organization report showed less than half are investing in digital skills development.

A recent Forrester report into digital strategy, <i>The Future of Business is Digital, </i> also found three quarters of businesses surveyed are taking action with a digital strategy in the next year to meet the digital disruption challenge facing their organisation, but only a third believed they had the right strategy for success.

Digital Chameleon said its education approach aims to help organisations build mainstream digital marketing literacy across teams. The group uses a standardised assessment methodology to gauge digital literacy, then provides customised training programs and metrics-driven ROI.

Capgemini Australia head of people and change consulting, Paul Savage, said the consultancy’s focus on improving digital skillsets was complementary to its focus on technology driven transformation. The group’s existing Digital Transformation People Framework is defined to help an organisation define the strategic digital vision and bridge the skills gap.

“Our partnership with Digital Chameleon allows us to help organisations grow digital capability organically to enable accelerated delivery of transformation outcomes,” Savage said. “The partnership will provide our clients with the ‘know how’ to close the digital skills gap and create real advantage in their markets.”

Digital Chameleon managing director, Patty Keegan, said most corporate teams don’t have the appropriate digital skills to meet the needs of today’s digital-driven environment.

“There is a disconnect between people’s confidence, or comfort level, and their job responsibilities, what they actually have to do on a daily basis,” she claimed. “We find companies can no longer hire their way out of a digital skills problem and have to become digitally literate.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in