Capgemini and Digital Chameleon partner on closing the digital skills gap

Two organisations will develop assessment and training programs for Australian enterprises

training room.jpg

dreamstime

dreamstime_0
training room.jpg dreamstime dreamstime_0

Digital training provider, Digital Chameleon, has partnered with Capgemini Australia on new training and learning programs aimed at mainstreaming digital skills across large organisations.

The deal sees the two organisations combining Digital Chameleon’s digital literacy assessment and learning approach with Capgemini’s Digital Transformation People Framework to build programs aimed at assisting organisations define their strategic digital vision, and close the skills gap.

The alliance follows a recent survey undertaken by Capgemini and MIT, entitled The Digital Advantage: How digital leaders outperform their peers in every industry, which found organisations that embrace digital are 26 per cent more profitable than their industry competitors, and generate 9 per cent more revenue through their employees and assets. The research also showed digitally literate companies have 12 per cent higher market valuation ratios.

The Capgemini and MIT research also found 77 per cent of companies see digital skills as a key hurdle to digital transformation, with social media, mobile, process automation and performance monitoring and analysis key shortfalls. However, subsequent The Digital Talent Gap: Developing Skills for Today’s Digital Organization report showed less than half are investing in digital skills development.

A recent Forrester report into digital strategy, <i>The Future of Business is Digital, </i> also found three quarters of businesses surveyed are taking action with a digital strategy in the next year to meet the digital disruption challenge facing their organisation, but only a third believed they had the right strategy for success.

Digital Chameleon said its education approach aims to help organisations build mainstream digital marketing literacy across teams. The group uses a standardised assessment methodology to gauge digital literacy, then provides customised training programs and metrics-driven ROI.

Capgemini Australia head of people and change consulting, Paul Savage, said the consultancy’s focus on improving digital skillsets was complementary to its focus on technology driven transformation. The group’s existing Digital Transformation People Framework is defined to help an organisation define the strategic digital vision and bridge the skills gap.

“Our partnership with Digital Chameleon allows us to help organisations grow digital capability organically to enable accelerated delivery of transformation outcomes,” Savage said. “The partnership will provide our clients with the ‘know how’ to close the digital skills gap and create real advantage in their markets.”

Digital Chameleon managing director, Patty Keegan, said most corporate teams don’t have the appropriate digital skills to meet the needs of today’s digital-driven environment.

“There is a disconnect between people’s confidence, or comfort level, and their job responsibilities, what they actually have to do on a daily basis,” she claimed. “We find companies can no longer hire their way out of a digital skills problem and have to become digitally literate.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in