Capgemini and Digital Chameleon partner on closing the digital skills gap

Two organisations will develop assessment and training programs for Australian enterprises

training room.jpg

dreamstime

dreamstime_0
training room.jpg dreamstime dreamstime_0

Digital training provider, Digital Chameleon, has partnered with Capgemini Australia on new training and learning programs aimed at mainstreaming digital skills across large organisations.

The deal sees the two organisations combining Digital Chameleon’s digital literacy assessment and learning approach with Capgemini’s Digital Transformation People Framework to build programs aimed at assisting organisations define their strategic digital vision, and close the skills gap.

The alliance follows a recent survey undertaken by Capgemini and MIT, entitled The Digital Advantage: How digital leaders outperform their peers in every industry, which found organisations that embrace digital are 26 per cent more profitable than their industry competitors, and generate 9 per cent more revenue through their employees and assets. The research also showed digitally literate companies have 12 per cent higher market valuation ratios.

The Capgemini and MIT research also found 77 per cent of companies see digital skills as a key hurdle to digital transformation, with social media, mobile, process automation and performance monitoring and analysis key shortfalls. However, subsequent The Digital Talent Gap: Developing Skills for Today’s Digital Organization report showed less than half are investing in digital skills development.

A recent Forrester report into digital strategy, <i>The Future of Business is Digital, </i> also found three quarters of businesses surveyed are taking action with a digital strategy in the next year to meet the digital disruption challenge facing their organisation, but only a third believed they had the right strategy for success.

Digital Chameleon said its education approach aims to help organisations build mainstream digital marketing literacy across teams. The group uses a standardised assessment methodology to gauge digital literacy, then provides customised training programs and metrics-driven ROI.

Capgemini Australia head of people and change consulting, Paul Savage, said the consultancy’s focus on improving digital skillsets was complementary to its focus on technology driven transformation. The group’s existing Digital Transformation People Framework is defined to help an organisation define the strategic digital vision and bridge the skills gap.

“Our partnership with Digital Chameleon allows us to help organisations grow digital capability organically to enable accelerated delivery of transformation outcomes,” Savage said. “The partnership will provide our clients with the ‘know how’ to close the digital skills gap and create real advantage in their markets.”

Digital Chameleon managing director, Patty Keegan, said most corporate teams don’t have the appropriate digital skills to meet the needs of today’s digital-driven environment.

“There is a disconnect between people’s confidence, or comfort level, and their job responsibilities, what they actually have to do on a daily basis,” she claimed. “We find companies can no longer hire their way out of a digital skills problem and have to become digitally literate.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in