A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Two organisations will develop assessment and training programs for Australian enterprises
Digital training provider, Digital Chameleon, has partnered with Capgemini Australia on new training and learning programs aimed at mainstreaming digital skills across large organisations.
The deal sees the two organisations combining Digital Chameleon’s digital literacy assessment and learning approach with Capgemini’s Digital Transformation People Framework to build programs aimed at assisting organisations define their strategic digital vision, and close the skills gap.
The alliance follows a recent survey undertaken by Capgemini and MIT, entitled The Digital Advantage: How digital leaders outperform their peers in every industry, which found organisations that embrace digital are 26 per cent more profitable than their industry competitors, and generate 9 per cent more revenue through their employees and assets. The research also showed digitally literate companies have 12 per cent higher market valuation ratios.
The Capgemini and MIT research also found 77 per cent of companies see digital skills as a key hurdle to digital transformation, with social media, mobile, process automation and performance monitoring and analysis key shortfalls. However, subsequent The Digital Talent Gap: Developing Skills for Today’s Digital Organization report showed less than half are investing in digital skills development.
A recent Forrester report into digital strategy, <i>The Future of Business is Digital, </i> also found three quarters of businesses surveyed are taking action with a digital strategy in the next year to meet the digital disruption challenge facing their organisation, but only a third believed they had the right strategy for success.
Digital Chameleon said its education approach aims to help organisations build mainstream digital marketing literacy across teams. The group uses a standardised assessment methodology to gauge digital literacy, then provides customised training programs and metrics-driven ROI.
Capgemini Australia head of people and change consulting, Paul Savage, said the consultancy’s focus on improving digital skillsets was complementary to its focus on technology driven transformation. The group’s existing Digital Transformation People Framework is defined to help an organisation define the strategic digital vision and bridge the skills gap.
“Our partnership with Digital Chameleon allows us to help organisations grow digital capability organically to enable accelerated delivery of transformation outcomes,” Savage said. “The partnership will provide our clients with the ‘know how’ to close the digital skills gap and create real advantage in their markets.”
Digital Chameleon managing director, Patty Keegan, said most corporate teams don’t have the appropriate digital skills to meet the needs of today’s digital-driven environment.
“There is a disconnect between people’s confidence, or comfort level, and their job responsibilities, what they actually have to do on a daily basis,” she claimed. “We find companies can no longer hire their way out of a digital skills problem and have to become digitally literate.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been