Myer appoints Lordsmith as new GM of marketing

Former Simplot CMO will report into Daniel Bracken, chief of marketing and merchandising

Tara Lordsmith
Tara Lordsmith

Myer has appointed former Simplot CMO, Tara Lordsmith, as its new group general manager of marketing.

In a statement, Myer chief merchandising and marketing officer, Daniel Bracken, said Lordsmith will be focused on building out the department store’s new brand position, which was introduced through the new ‘find wonderful’ mass media campaign in October.

She will also have responsibility across advertising, media buying, brand management, visual merchandise, digital, events and public relations.

“Tara’s strong marketing background, including senior roles at Simplot and Cadbury Schweppes, along with her considerable brand strategy and consumer insights experience, will add significant strength to our marketing team,” he said.

Lordsmith joins Myer in mid-January 2015. She becomes the first dedicated general manager of marketing to be appointed since Megan Foster, who was promoted in August last year to MD of Myer-owned brand, sass & bide. However, Foster quit the role just four months later, and left Myer in August.

Lordsmith was previously the general manager at Simplot and spent nearly 10 years with the group in senior marketing roles. After resigning from the group in November, Lordsmith launched her own marketing business, Lordsmith & Co, assisting CEOs and boards on transformation projects.

Prior to Simplot, Lordsmith held roles including marketing manager of foods and strategy manager for A/NZ at Cadbury Schweppes over the course of eight years. She is also on the board of directors for the Australian Marketing Institute (AMI).

Lordsmith’s appointment at Myer comes six months after the department store appointed Bracken to the newly merged role of chief of marketing and merchandising as part of a swathe of new senior executive roles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in