BT Financial Group launches crowdsourced ratings on adviser site

Financial services adviser site will allow consumers to rate their experience with listed advisers

BT Financial Group has launched a new website aimed at helping consumers better source relevant financial advisers based on their location, skillset, qualifications, and what other consumers think.

The mobile responsive BT Adviser View website was created by SapientNitro and provides a listing of Australian financial advisers employed by BT and its parent company, Westpac Group. The highlight feature is a crowdsourced ratings system, which allows users to rate their advice experienced based on four questions, as well as provide verbatim feedback. Advisers will then be given a one-to-five star rating based on these questions.

Advisers will in turn, be rated on the number of ratings given by users, the unique visitors to their profile, and leads generated from the site. BT said aligned advisers will also be featured on the site shortly, but will need to adhere to BT’s ‘Advice Commitment’ service and standards.

In a statement, BT Financial Group chief marketing officer, Mark Murray, said the site was a tool helping customers find appropriate help around financial advice. It's the first time the financial group has provided a registered list online of all of its advisers.

“Customers can search by location or by a planner’s name, and they will find a planner that meets the high ethical and professional standards of the BT Financial Group Advice network,” he said. “It is simple, but this really means something to our customers and it means a lot to us.

“It is the game changer in our industry that puts customer needs first and empowers them to take control of the financial advice experience.”

Related: BT Financial’s analytics chief: Deep customer knowledge is now a “hygiene factor”

SapientNitro was initially brought on board two years ago to help redesign the BT.com.au website. Its Australian managing director, Marcos Kurowski, claimed the Australian financial services industry is in a state of flux, leaving many consumers seeking out appropriate financial advice.

“Despite a high level of professionalism in the industry, high levels of regulatory change and consumer scrutiny have turned the spotlight on the ability of the industry to be relevant to more Australians,” he said.

“With the Adviser View site we created for BT Financial Group, they’re now first to market with a crowdsourced ratings solution – think TripAdvisor but for financial advice. The site aims to set a new benchmark for the financial advice industry by making financial advice client-driven.”

The site went life officially on 17 October and comments will go live within the next few weeks, a spokesperson told CMO.

"The adviser site was a brief from BT, and we worked together to create a solution that would inherently benefit BT’s customers," the spokesperson said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in