Two A/NZ company will unite its technology and services with iProximity's customer solutions for proximity marketing
Local mobility management player, Mobile Mentor, has struck a partnership with iProximity to unite its technology and services with the proximity marketing consultancy’s customer solutions.
Under the agreement, Mobile Mentor will integrate iProximity’s products and services with its enterprise mobility solutions in Australia and New Zealand. This encompasses iBeacons, NFC tags and TapBoard technologies.
Mobile Mentor said it will support clients with beacon projects by providing design, app development and integration services alongside iProximity’s management platform. It will also leverage the consultancy group’s business intelligence engine to provide reporting and operational dashboards.
“We believe beacon technology will provide really useful context to the mobile experience and when you combine context with content, the user experience gets much richer,” said Mobile Mentor’s CEO, Denis O’Shea.
“We look forward to the positive impact which iProximity’s beacon solutions will have on our client’s mobility projects.”
Proximity-based marketing technologies such as beacons are becoming increasingly popular as organisations look to integrate physical and digital customer experiences.
Read more: What you need to know about location-based mobile marketing
The deal between iProximity and Mobile Mentor comes a week after enterprise vendor, Teradata, announced a strategic partnership with Australian-based microlocation consultancy, Localz, bringing its smarts into the Teradata Integrated Marketing Cloud.
Earlier this month Adobe announced it had integrated new capabilities into its marketing platform to allow marketers to send customised messages to beacon devices.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I think some of these ideas are great. These tips will help me to improve my system. Thanks!
Henry Reid
9 Ways to Improve Your Company's CRM System
It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.
Mae Davis
7 ways small businesses can benefit from mobile apps
Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...
Andrea Foster
How to spot a ‘design-led’ versus ‘design-fed’ company
ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...
Vee.
How the ABC used an online community to help build a movement
Thank you for your feedback, Astha! Always appreciated.
Vanessa Skye Mitchell
5 things marketers should know about data privacy in 2020