Mobile Mentor and iProximity join forces on beacon technology

Two A/NZ company will unite its technology and services with iProximity's customer solutions for proximity marketing

Local mobility management player, Mobile Mentor, has struck a partnership with iProximity to unite its technology and services with the proximity marketing consultancy’s customer solutions.

Under the agreement, Mobile Mentor will integrate iProximity’s products and services with its enterprise mobility solutions in Australia and New Zealand. This encompasses iBeacons, NFC tags and TapBoard technologies.

Mobile Mentor said it will support clients with beacon projects by providing design, app development and integration services alongside iProximity’s management platform. It will also leverage the consultancy group’s business intelligence engine to provide reporting and operational dashboards.

“We believe beacon technology will provide really useful context to the mobile experience and when you combine context with content, the user experience gets much richer,” said Mobile Mentor’s CEO, Denis O’Shea.

“We look forward to the positive impact which iProximity’s beacon solutions will have on our client’s mobility projects.”

Proximity-based marketing technologies such as beacons are becoming increasingly popular as organisations look to integrate physical and digital customer experiences.

Read more: What you need to know about location-based mobile marketing

The deal between iProximity and Mobile Mentor comes a week after enterprise vendor, Teradata, announced a strategic partnership with Australian-based microlocation consultancy, Localz, bringing its smarts into the Teradata Integrated Marketing Cloud.

Earlier this month Adobe announced it had integrated new capabilities into its marketing platform to allow marketers to send customised messages to beacon devices.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in