Mobile Mentor and iProximity join forces on beacon technology

Two A/NZ company will unite its technology and services with iProximity's customer solutions for proximity marketing

Local mobility management player, Mobile Mentor, has struck a partnership with iProximity to unite its technology and services with the proximity marketing consultancy’s customer solutions.

Under the agreement, Mobile Mentor will integrate iProximity’s products and services with its enterprise mobility solutions in Australia and New Zealand. This encompasses iBeacons, NFC tags and TapBoard technologies.

Mobile Mentor said it will support clients with beacon projects by providing design, app development and integration services alongside iProximity’s management platform. It will also leverage the consultancy group’s business intelligence engine to provide reporting and operational dashboards.

“We believe beacon technology will provide really useful context to the mobile experience and when you combine context with content, the user experience gets much richer,” said Mobile Mentor’s CEO, Denis O’Shea.

“We look forward to the positive impact which iProximity’s beacon solutions will have on our client’s mobility projects.”

Proximity-based marketing technologies such as beacons are becoming increasingly popular as organisations look to integrate physical and digital customer experiences.

Read more: What you need to know about location-based mobile marketing

The deal between iProximity and Mobile Mentor comes a week after enterprise vendor, Teradata, announced a strategic partnership with Australian-based microlocation consultancy, Localz, bringing its smarts into the Teradata Integrated Marketing Cloud.

Earlier this month Adobe announced it had integrated new capabilities into its marketing platform to allow marketers to send customised messages to beacon devices.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...

Bobbo

Announcing the CMO50 for 2018

Read more

Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

Latest Podcast

More podcasts

Sign in