The 10 commandments of marketing in COVID times
With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?
Mobile Mentor and iProximity join forces on beacon technology
Two A/NZ company will unite its technology and services with iProximity's customer solutions for proximity marketing
Local mobility management player, Mobile Mentor, has struck a partnership with iProximity to unite its technology and services with the proximity marketing consultancy’s customer solutions.
Under the agreement, Mobile Mentor will integrate iProximity’s products and services with its enterprise mobility solutions in Australia and New Zealand. This encompasses iBeacons, NFC tags and TapBoard technologies.
Mobile Mentor said it will support clients with beacon projects by providing design, app development and integration services alongside iProximity’s management platform. It will also leverage the consultancy group’s business intelligence engine to provide reporting and operational dashboards.
“We believe beacon technology will provide really useful context to the mobile experience and when you combine context with content, the user experience gets much richer,” said Mobile Mentor’s CEO, Denis O’Shea.
“We look forward to the positive impact which iProximity’s beacon solutions will have on our client’s mobility projects.”
Proximity-based marketing technologies such as beacons are becoming increasingly popular as organisations look to integrate physical and digital customer experiences.
Read more: What you need to know about location-based mobile marketing
The deal between iProximity and Mobile Mentor comes a week after enterprise vendor, Teradata, announced a strategic partnership with Australian-based microlocation consultancy, Localz, bringing its smarts into the Teradata Integrated Marketing Cloud.
Earlier this month Adobe announced it had integrated new capabilities into its marketing platform to allow marketers to send customised messages to beacon devices.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
I inquisitive more enthusiasm for some of them trust you will give more data on this subjects in your next articles webpage
Jennifer Reagan
Melbourne Fashion Week: Using digital and insight to drive engagement and attendance
I recommend only good and reliable information, so see it webpage
Jennifer Reagan
What automated design is going to do to 3D printing and product customisation
Thanks, that was a really cool read webpage
Jennifer Reagan
Report: Accountability key to marketing's influence in business
Great Article it's ingenious and actually interesting maintain us uploaded with brand-new updates. its was really beneficial. many thanks...
Jennifer Reagan
Foxtel employs wearable technology to give AFL fans a more sensory experience
I admire this article for the well-researched content and excellent wording visit here
Jennifer Reagan
Will 3D printing be good for retail?