The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
New board builds AANA's brand marketing expertise
New recruits include marketing representatives from McDonalds, Subaru and Unilever
The AANA has appointed four new directors to its board as it strives to bring more marketing professionals into its executive ranks.
The four new recruits are Andrew Caie, general manager of marketing at Subaru Australia; Andrea Martens, vice-president of marketing and managing director of Home and Personal Care at Unilever Australia and New Zealand; Bronwyn Powell, senior director of marketing at McDonald’s Australia; and John Steedman, chairman and CEO of GroupM Australia.
AANA chair, Inese Kingsmill, said she was delighted to welcome the high-calibre individuals to the board.
“Under Sunita Gloster’s leadership, and the support of the board, the AANA has strengthened across all three of our strategic pillars,” she commented. “As the respective voice for brands, our charter to promote responsible, innovation and respectable marketing has had significant renewal.”
Kingsmill pointed to a number of initiatives by the association to elevate marketing as a professional including its recently launched Marketing Dividends weekly program on Sky Business. Feature on the show so far have been McDonalds CMO, Mark Lollbank, Virgin Mobile Australia chief, David Scribner, and Suncorp group executive customer, data and marketing, Mark Reinke.
“As a consequence of this sustained focus, both the depth and the breadth of our membership has grown significantly and we have leading brands from virtually every market segment represented in our membership,” Kingsmill said.
Related:AANA Reset: Marketing must take charge of innovation, says TBWA chairman
AANA Reset hits Sydney
Exiting the AANA board are former directors Simon Talbot, Rebecca Boustead, Madeleine Fitzpatrick and John Sintras.
The remaining members of the AANA board are:
- Mike Connaghan, CEO, STW Group
- Jeremy Griffith, corporate affairs director, Carlton United Breweries
- Therese Kallie, director of communications and marketing services, Nestle
- Mark Reinke, group executive customer, data and marketing, Suncorp Group
- David Scribner, head of Virgin Mobile Australia
- Matt Tapper, national marketing director, Lion
- Adrian Weimers, corporate manager of brand communications and national marketing, Toyota
Pictured (from left): Andrew Caie, Bronwyn Powell, Andrea Martens and John Steedman
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