New board builds AANA's brand marketing expertise

New recruits include marketing representatives from McDonalds, Subaru and Unilever

The AANA has appointed four new directors to its board as it strives to bring more marketing professionals into its executive ranks.

The four new recruits are Andrew Caie, general manager of marketing at Subaru Australia; Andrea Martens, vice-president of marketing and managing director of Home and Personal Care at Unilever Australia and New Zealand; Bronwyn Powell, senior director of marketing at McDonald’s Australia; and John Steedman, chairman and CEO of GroupM Australia.

AANA chair, Inese Kingsmill, said she was delighted to welcome the high-calibre individuals to the board.

“Under Sunita Gloster’s leadership, and the support of the board, the AANA has strengthened across all three of our strategic pillars,” she commented. “As the respective voice for brands, our charter to promote responsible, innovation and respectable marketing has had significant renewal.”

Kingsmill pointed to a number of initiatives by the association to elevate marketing as a professional including its recently launched Marketing Dividends weekly program on Sky Business. Feature on the show so far have been McDonalds CMO, Mark Lollbank, Virgin Mobile Australia chief, David Scribner, and Suncorp group executive customer, data and marketing, Mark Reinke.

“As a consequence of this sustained focus, both the depth and the breadth of our membership has grown significantly and we have leading brands from virtually every market segment represented in our membership,” Kingsmill said.

Related:AANA Reset: Marketing must take charge of innovation, says TBWA chairman
AANA Reset hits Sydney

Exiting the AANA board are former directors Simon Talbot, Rebecca Boustead, Madeleine Fitzpatrick and John Sintras.

The remaining members of the AANA board are:

  • Mike Connaghan, CEO, STW Group
  • Jeremy Griffith, corporate affairs director, Carlton United Breweries
  • Therese Kallie, director of communications and marketing services, Nestle
  • Mark Reinke, group executive customer, data and marketing, Suncorp Group
  • David Scribner, head of Virgin Mobile Australia
  • Matt Tapper, national marketing director, Lion
  • Adrian Weimers, corporate manager of brand communications and national marketing, Toyota

Pictured (from left): Andrew Caie, Bronwyn Powell, Andrea Martens and John Steedman

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Sign in