Twitter, in time for the holidays, puts digital coupons in your feed

The tool requires people to store their payment information with Twitter

Twitter Offers lets users earn discounts that are redeemed when they make purchases in physical stores.
Twitter Offers lets users earn discounts that are redeemed when they make purchases in physical stores.

If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.

Twitter Offers, launched Tuesday, lets companies incorporate in-store promotions in ads that appear in users' feeds. This is not a way to buy things on Twitter; it's a tool to add a discount to your credit or debit card, which can be redeemed in physical stores. The data stands to give Twitter a huge leg up on gauging the effectiveness of its ads on in-store sales.

If enough people go along with it, that is.

Starting in the U.S. only, a handful of brands will include a "get offer" button in their ads on Twitter. It could be, say, $2.00 cash back when spending $5 or more at a particular coffee shop. Click the button, and Twitter will ask for the user's credit or debit card information. The promotion is applied when the user makes the purchase with that card in the store, and the cash back savings appear on his or her statement within a few days, Twitter says. There is no charge to use the offer.

People's stored payment information is encrypted on Twitter, the company says. Users can remove their payment information at any time from within their settings.

It's not the first offers tool to be offered by Twitter. The company has let American Express cardholders earn discounts by linking their credit card with their Twitter account and having them tweet specific hashtags.

Twitter Offers does away with the hashtag requirement. It also has big e-commerce applications for Twitter down the line. By getting more people to hand over their payment information, Twitter hopes to reduce some of the friction as it scales out the ability to make purchases directly on the site.

Twitter, along with Facebook, has said it's working on a new service to let people make purchases directly from within tweets.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in