Twitter, in time for the holidays, puts digital coupons in your feed

The tool requires people to store their payment information with Twitter

Twitter Offers lets users earn discounts that are redeemed when they make purchases in physical stores.
Twitter Offers lets users earn discounts that are redeemed when they make purchases in physical stores.

If ads on Twitter weren't annoying enough, some will start asking for your credit card info, in the hopes you'll load up on store discounts.

Twitter Offers, launched Tuesday, lets companies incorporate in-store promotions in ads that appear in users' feeds. This is not a way to buy things on Twitter; it's a tool to add a discount to your credit or debit card, which can be redeemed in physical stores. The data stands to give Twitter a huge leg up on gauging the effectiveness of its ads on in-store sales.

If enough people go along with it, that is.

Starting in the U.S. only, a handful of brands will include a "get offer" button in their ads on Twitter. It could be, say, $2.00 cash back when spending $5 or more at a particular coffee shop. Click the button, and Twitter will ask for the user's credit or debit card information. The promotion is applied when the user makes the purchase with that card in the store, and the cash back savings appear on his or her statement within a few days, Twitter says. There is no charge to use the offer.

People's stored payment information is encrypted on Twitter, the company says. Users can remove their payment information at any time from within their settings.

It's not the first offers tool to be offered by Twitter. The company has let American Express cardholders earn discounts by linking their credit card with their Twitter account and having them tweet specific hashtags.

Twitter Offers does away with the hashtag requirement. It also has big e-commerce applications for Twitter down the line. By getting more people to hand over their payment information, Twitter hopes to reduce some of the friction as it scales out the ability to make purchases directly on the site.

Twitter, along with Facebook, has said it's working on a new service to let people make purchases directly from within tweets.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in