Apple reveals launch partners for new iAd API

MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll named as launch partners for iAd Workbench API 2.0

Apple has named MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll as launch partners for the company's iAd Workbench API 2.0.

The API marks iAd’s further expansion into programmatic advertising channels.

Using the API, marketers are able to serve personalised ad campaigns across iPhones and iPads using in-app inventory.

"Our partnership with Apple signals a significant milestone in bringing the power, precision and scale of programmatic buying to a high-quality, in-demand inventory source," said AdRoll president and CMO, Adam Berke.

AdRoll customers will be able to run campaigns using Apple’s proprietary customer data sets from iTunes and the App Store, with the capability to create and update campaigns, retrieve analytics and manage bids across the iAd network directly through AdRoll’s platform.

"With marketing budgets rapidly shifting towards programmatic, and the continued rapid growth of mobile, iAd brings a powerful combination of global scale, unique and rich data, and a high-quality user experience, allowing our clients to engage with their target consumers across an unprecedented range of apps and devices," said the chief operating officer of MediaMath, Ari Buchalter. MediaMath is the creator of the creator of the TerminalOne Marketing Operating System.

The CEO of Accordant Media, Arthur Muldoon, said that iAd can "deliver scalable, highly targeted programmatic media solutions to brands within a fully transparent and attributable cross-device context".

iAd provides marketers with access to more than 250,000 apps in more than 100 countries, according to a statement from Apple.

Apple originally launched the advertising platform in 2010.

Most recently the company added Chile, Colombia, Ecuador, Grenada, India, Trinidad and Tobago, and Turkey to the service.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in