Telstra confirms outside candidate to replace Buckman as media and marketing chief

The new recruit will take over as group managing director of media and marketing from 25 November

Telstra has confirmed it has appointed an outside candidate, Joe Pollard, as its new group managing director of media and marketing, to directly succeed Mark Buckman.

Buckman quit his role as group manager of media and marketing in July, five months after being promoted to the position. He joined the ASX-listed telco in 2011 as chief marketing officer and officially finished up in September.

Pollard will take the reins across both the media and marketing teams. As previously reported in CMO, Telstra had initially considered splitting the role into two, before finding a suitable candidate to do both jobs.

Pollard was most recently the CEO of advertising agency, Publicis Mojo, for nearly two years and is a non-executive director of ninemsn. Prior to that, she was the CEO of ninemsn for three years, rising from director of sales and marketing.

Her resume also includes 10 years with Nike, firstly as the global head of digital, media and content for eight years, then as marketing director at Nike Japan.

In a statement, Telstra Retail group executive, Gordon Ballantyne, said Pollard was a highly regarded media and marketing executive with an extensive and distinguished career both in Australia and overseas.

“Joe’s strategic digital credentials will enhance our already strong media and marketing capabilities,” he said. “Her appointment comes at an important time as we continue to develop our media business as a key growth opportunity and continue to grow the value of the Telstra brand.”

Pollard starts on 25 November and will report directly to Ballantyne. The telco said there are no other changes to reporting lines across the media and marketing teams.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Read more: Vodafone appoints new CMO, customer services director

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in