Telstra confirms outside candidate to replace Buckman as media and marketing chief

The new recruit will take over as group managing director of media and marketing from 25 November

Telstra has confirmed it has appointed an outside candidate, Joe Pollard, as its new group managing director of media and marketing, to directly succeed Mark Buckman.

Buckman quit his role as group manager of media and marketing in July, five months after being promoted to the position. He joined the ASX-listed telco in 2011 as chief marketing officer and officially finished up in September.

Pollard will take the reins across both the media and marketing teams. As previously reported in CMO, Telstra had initially considered splitting the role into two, before finding a suitable candidate to do both jobs.

Pollard was most recently the CEO of advertising agency, Publicis Mojo, for nearly two years and is a non-executive director of ninemsn. Prior to that, she was the CEO of ninemsn for three years, rising from director of sales and marketing.

Her resume also includes 10 years with Nike, firstly as the global head of digital, media and content for eight years, then as marketing director at Nike Japan.

In a statement, Telstra Retail group executive, Gordon Ballantyne, said Pollard was a highly regarded media and marketing executive with an extensive and distinguished career both in Australia and overseas.

“Joe’s strategic digital credentials will enhance our already strong media and marketing capabilities,” he said. “Her appointment comes at an important time as we continue to develop our media business as a key growth opportunity and continue to grow the value of the Telstra brand.”

Pollard starts on 25 November and will report directly to Ballantyne. The telco said there are no other changes to reporting lines across the media and marketing teams.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Read more: Vodafone appoints new CMO, customer services director

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in