Telstra confirms outside candidate to replace Buckman as media and marketing chief

The new recruit will take over as group managing director of media and marketing from 25 November

Telstra has confirmed it has appointed an outside candidate, Joe Pollard, as its new group managing director of media and marketing, to directly succeed Mark Buckman.

Buckman quit his role as group manager of media and marketing in July, five months after being promoted to the position. He joined the ASX-listed telco in 2011 as chief marketing officer and officially finished up in September.

Pollard will take the reins across both the media and marketing teams. As previously reported in CMO, Telstra had initially considered splitting the role into two, before finding a suitable candidate to do both jobs.

Pollard was most recently the CEO of advertising agency, Publicis Mojo, for nearly two years and is a non-executive director of ninemsn. Prior to that, she was the CEO of ninemsn for three years, rising from director of sales and marketing.

Her resume also includes 10 years with Nike, firstly as the global head of digital, media and content for eight years, then as marketing director at Nike Japan.

In a statement, Telstra Retail group executive, Gordon Ballantyne, said Pollard was a highly regarded media and marketing executive with an extensive and distinguished career both in Australia and overseas.

“Joe’s strategic digital credentials will enhance our already strong media and marketing capabilities,” he said. “Her appointment comes at an important time as we continue to develop our media business as a key growth opportunity and continue to grow the value of the Telstra brand.”

Pollard starts on 25 November and will report directly to Ballantyne. The telco said there are no other changes to reporting lines across the media and marketing teams.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Read more: Vodafone appoints new CMO, customer services director

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...

Bobbo

Announcing the CMO50 for 2018

Read more

Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Latest Podcast

More podcasts

Sign in