Tourism Australia CMO Nick Baker resigns

Respected marketing leader to depart in January 2015

Nick Baker, CMO Tourism Australia
Nick Baker, CMO Tourism Australia

Tourism Australia has confirmed it is on the hunt for a new CMO after Nick Baker announced his decision to resign after seven years in the role.

In a statement, the national tourism promotional body confirmed Baker will leave the group at the end of January 2015 to look for new challenges outside the organisation. In a statement, Baker said his role with Tourism Australia has been the most significant of his professional life.

“Being part of such a dedicated team, getting to work on so many important projects with industry and our other partners has been incredible,” he said. “Together we’ve achieved some great things and that feeling of a job well done gives me great satisfaction.

“I believe we’ve developed a clear strategy to move our global marketing forward and also created the digital and social platforms necessary to compete globally in a hugely competitive market place.”

Tapping into social experience: Tourism Australia’s Nick Baker

Tourism Australia managing director, John O’Sullivan, pointed to Baker’s work on three successful global campaigns, There’s Nothing Like Australia, Best Jobs in the World and more recently, Restaurant Australia, as examples of his significant contribution to the organisation.

“All of these campaigns have been meticulously planned, well executed and importantly, done so through strong teamwork and successful partnership with industry and our state and territory partners,” he commented.

“Another major achievement, for which Nick should be very proud, has been the creation of one of the world’s most successful social media marketing strategies.

“We will not only miss Nick’s marketing expertise, but his enormous enthusiasm and passion for our industry and for the Tourism Australia brand.”

Baker is one of Australia’s most respected CMOs and was awarded Marketer of the Year by the Association for data-driven marketing and advertising (ADMA) for 2013.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in