Respected marketing leader to depart in January 2015
Tourism Australia has confirmed it is on the hunt for a new CMO after Nick Baker announced his decision to resign after seven years in the role.
In a statement, the national tourism promotional body confirmed Baker will leave the group at the end of January 2015 to look for new challenges outside the organisation. In a statement, Baker said his role with Tourism Australia has been the most significant of his professional life.
“Being part of such a dedicated team, getting to work on so many important projects with industry and our other partners has been incredible,” he said. “Together we’ve achieved some great things and that feeling of a job well done gives me great satisfaction.
“I believe we’ve developed a clear strategy to move our global marketing forward and also created the digital and social platforms necessary to compete globally in a hugely competitive market place.”
Tapping into social experience: Tourism Australia’s Nick Baker
Tourism Australia managing director, John O’Sullivan, pointed to Baker’s work on three successful global campaigns, There’s Nothing Like Australia, Best Jobs in the World and more recently, Restaurant Australia, as examples of his significant contribution to the organisation.
“All of these campaigns have been meticulously planned, well executed and importantly, done so through strong teamwork and successful partnership with industry and our state and territory partners,” he commented.
“Another major achievement, for which Nick should be very proud, has been the creation of one of the world’s most successful social media marketing strategies.
“We will not only miss Nick’s marketing expertise, but his enormous enthusiasm and passion for our industry and for the Tourism Australia brand.”
Baker is one of Australia’s most respected CMOs and was awarded Marketer of the Year by the Association for data-driven marketing and advertising (ADMA) for 2013.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...
samried
How one energy company is giving itself a social media makeover
That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
Simon Smith
Facial recognition technology being used in a new out-of-home campaign
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign