NSW govt predicts 'online real estate' boom for .sydney

New .sydney top-level domain will "transform the digital economy of the city", NSW finance minister says

The new .sydney Internet domain will fuel an "online real estate boom" for NSW's capital according to the state's finance and services minister, Dominic Perrottet.

.sydney will be added to the list of 'top-level' Internet domains as an alternative to the standard suffixes such as .com or .org and country code suffixes such as .au.

.sydney will launch in early 2015, Perrottet said.

"Only a handful of the world's biggest cities have applied for their online name which means these web addresses have a competitive edge in digital branding," the minister said.

"We expect that .sydney will transform the digital economy of the city. These domains will give businesses a new and highly targeted channel to communicate to their Sydney-based customers."

"Advertisers, digital marketers and major brands embracing .sydney will soon be able to target consumers in a way never before possible," said Adrian Kinderis, CEO of ARI Registry Services, which is managing the .sydney domain as well as Victoria's .melbourne.

"Navigating the Internet via .sydney domain names will be the easiest way to identify products and organisations serving the Sydney and New South Wales communities online."

Melbourne is the only other Australian city to get its own domain suffix.

A "conservative" estimate by ARI indicated more than 27,000 applications for .melbourne domain names are likely to be lodged. Applications for .melbourne domain names open in November.

More than 30 Australian businesses, universities and other organisations applied for domains through the Internet Corporation for Assigned Names and Numbers, which manages the Internet's domain name system.

The organisations include banks (.anz for ANZ; .nab and .ubank for the NAB; and .netbank, .commbank and .cba for the Commonwealth Bank); universities, including Bond University, LatTrobe University, Monash and RMIT; SBS; Australia Post; the AFL; and Internet service provider iiNet.

Registrations for .sydney are yet to open.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in