Optometrist chain announcement partnership with Coles
Optometrist chain OPSM and flybuys have announced a partnership. Customers at the franchise's 339 stores will receive a flybuys point for every dollar spent.
Customers will also until the end of the year receive extra points for buying spinach and kale at Coles supermarkets; both foods are high in antioxidants and considered beneficial to eye health.
An OPSM partnership with website I Quit Sugar is also part of the initiative. The website will provide recipes containing spinach or kale which will be distributed at OPSM stores.
The flybuys partnership is part of OPSM's 'Eye Am Healthy' preventative health initiative.
“The exclusive partnership provides customers with value for money and also rewards them not only for shopping at OPSM but also for making the right decisions for their eye health needs,” OPSM vice-president Melinda Spencer said.
In its annual report earlier this month, Coles owner Wesfarmers said that driving targeted marketing through flybuys was a focus for coming years.
It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?
In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.
It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...
David Hill
Grace Group undergoes first rebrand in 30 years to unify and contemporise
Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...
Damian Young
Chobani tastes success with data analytics platform
This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!
Chris
How this marketing ops leader is lifting the automation ante at Cochlear
Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...
Aaren
How marketing automation is helping drive CX change at Adelaide University
Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...
James Doyle
5 tips to boost engagement with gamification from Donut King