OPSM partners with flybuys

Optometrist chain announcement partnership with Coles

Optometrist chain OPSM and flybuys have announced a partnership. Customers at the franchise's 339 stores will receive a flybuys point for every dollar spent.

Customers will also until the end of the year receive extra points for buying spinach and kale at Coles supermarkets; both foods are high in antioxidants and considered beneficial to eye health.

An OPSM partnership with website I Quit Sugar is also part of the initiative. The website will provide recipes containing spinach or kale which will be distributed at OPSM stores.

The flybuys partnership is part of OPSM's 'Eye Am Healthy' preventative health initiative.

“The exclusive partnership provides customers with value for money and also rewards them not only for shopping at OPSM but also for making the right decisions for their eye health needs,” OPSM vice-president Melinda Spencer said.

In its annual report earlier this month, Coles owner Wesfarmers said that driving targeted marketing through flybuys was a focus for coming years.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in