Optometrist chain announcement partnership with Coles
Optometrist chain OPSM and flybuys have announced a partnership. Customers at the franchise's 339 stores will receive a flybuys point for every dollar spent.
Customers will also until the end of the year receive extra points for buying spinach and kale at Coles supermarkets; both foods are high in antioxidants and considered beneficial to eye health.
An OPSM partnership with website I Quit Sugar is also part of the initiative. The website will provide recipes containing spinach or kale which will be distributed at OPSM stores.
The flybuys partnership is part of OPSM's 'Eye Am Healthy' preventative health initiative.
“The exclusive partnership provides customers with value for money and also rewards them not only for shopping at OPSM but also for making the right decisions for their eye health needs,” OPSM vice-president Melinda Spencer said.
In its annual report earlier this month, Coles owner Wesfarmers said that driving targeted marketing through flybuys was a focus for coming years.
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.
To win in customer experience, brands need to take back control of their technology.
According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.
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