Anytime Fitness looks to bring on first CMO

Health and fitness chain says the marketing leadership role will be focused on change management

Anytime Fitness is looking to bring on its first chief marketing officer in a bid to drive change and propel its Australian expansion plans.

The gym franchise said the position required a “change management” mentality and would be focused on the repositioning of its marketing and communications strategy. The new marketing leader will also help lead and develop new brands, products and alliances.

CEO of Anytime Group, Lindsay Munns, confirmed the position was a newly created one in the business, which maintains 40 staff members at its Sydney-based headquarters.

“We are currently recruiting a CMO for the Anytime Group. This is a new position to reflect our growth,” she told CMO.

The new CMO will be responsible for a team of four marketing staff and report directly to the CEO. Key priorities include creating and implementing marketing and communication strategies, working in partnership with the group’s international brand teams, creating a new product development and alliances agenda, and leveraging consumer insights plus industry data to support a growing marketing agenda.

Related: Why CMOs need to become change agents

Anytime Fitness launched in Australia in 2002 and claims to have 360,000 members across the country, with annual growth of 25 per cent.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP 54, D2, and D6 EN590, JET A1. AVAILABLE ON FOB DIP AND TEST IN SELLER TANK, We Can supply Aviation Kerosene, Jet fuel (JP 54-A1,5), Di...

dugieva rosa mustafovna

Oath to fully acquire Yahoo7 from Seven West Media

Read more

The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...

Drishti Shah

Why Bupa tapped WhatsApp for new customer messaging channel

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...

Bagen Andrea

What this millennial marketer is doing to shake up conveyancing

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in