Anytime Fitness looks to bring on first CMO

Health and fitness chain says the marketing leadership role will be focused on change management

Anytime Fitness is looking to bring on its first chief marketing officer in a bid to drive change and propel its Australian expansion plans.

The gym franchise said the position required a “change management” mentality and would be focused on the repositioning of its marketing and communications strategy. The new marketing leader will also help lead and develop new brands, products and alliances.

CEO of Anytime Group, Lindsay Munns, confirmed the position was a newly created one in the business, which maintains 40 staff members at its Sydney-based headquarters.

“We are currently recruiting a CMO for the Anytime Group. This is a new position to reflect our growth,” she told CMO.

The new CMO will be responsible for a team of four marketing staff and report directly to the CEO. Key priorities include creating and implementing marketing and communication strategies, working in partnership with the group’s international brand teams, creating a new product development and alliances agenda, and leveraging consumer insights plus industry data to support a growing marketing agenda.

Related: Why CMOs need to become change agents

Anytime Fitness launched in Australia in 2002 and claims to have 360,000 members across the country, with annual growth of 25 per cent.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in