Anytime Fitness looks to bring on first CMO

Health and fitness chain says the marketing leadership role will be focused on change management

Anytime Fitness is looking to bring on its first chief marketing officer in a bid to drive change and propel its Australian expansion plans.

The gym franchise said the position required a “change management” mentality and would be focused on the repositioning of its marketing and communications strategy. The new marketing leader will also help lead and develop new brands, products and alliances.

CEO of Anytime Group, Lindsay Munns, confirmed the position was a newly created one in the business, which maintains 40 staff members at its Sydney-based headquarters.

“We are currently recruiting a CMO for the Anytime Group. This is a new position to reflect our growth,” she told CMO.

The new CMO will be responsible for a team of four marketing staff and report directly to the CEO. Key priorities include creating and implementing marketing and communication strategies, working in partnership with the group’s international brand teams, creating a new product development and alliances agenda, and leveraging consumer insights plus industry data to support a growing marketing agenda.

Related: Why CMOs need to become change agents

Anytime Fitness launched in Australia in 2002 and claims to have 360,000 members across the country, with annual growth of 25 per cent.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in