Tableau Software consumerizes data analysis with Project Elastic

Tableau is working on a new iPad app designed for anyone to use.

Data analysis software vendor Tableau is developing a new iPad app that might solve one of the problems the company faces with expanding its reach.

Tableau has grown quickly, racking up 20,000 customers. But it has a drawback in today's environment where individual workers want to quickly get started with new tools. Tableau is available as an app on your desktop or via a server product. It requires a big upfront investment to get started.

The new app, which Tableau is calling Project Elastic, is targeted at individuals, Tableau told GigaOm. That means anyone in a business can download the app and see how it might help them better make sense of data.

Tableau's Dave Story, vice president of mobile, demonstrated the app this morning at the annual Tableau Conference in Seattle. He took a data file listing sales information about a local sandwich shop that had been attached to an email and opened it in the Elastic app. It immediately opened with a view of a chart showing categories of products sold at the café, from biggest seller to smallest.

The app has been nicely designed for touch. Dragging a category to the left removes it from the list. Dragging the list name in this case, category to the left scrolls through different options, like days of the week or sales based on breakfast, lunch or dinner. A similar action lets the user switch from sales total to average. A few more swipes, and Story demonstrated how to see what are the top sellers at lunch on Monday.

He also demonstrated a graph view and ways that users can drill down and quickly change the graph to see what they're looking for. Users can also hit a button to share the graph with others via email.

Story said the app works well even with very large volumes of data. He created and changed graphs that depicted 64 years of daily observations of sunspots and the app worked quickly and easily.

Storey didn't say when such an app might be available or for how much. He also didn't say what kind of data or in what format Elastic will be able to interpret.

While Elastic is a step in the right direction for Tableau to open its doors to new users, it also might create problems for Tableau. The company already has to be careful to enable feature parity across its desktop and server products as well as an existing iPad app. Elastic appears to be designed as a separate product so Tableau likely doesn't feel it needs to have the same features. But it should have a similar look and feel.

Elastic puts Tableau in competition with other cloud based data visualization tools like Chartio.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

When you’re marketing to a customer, a bunch of that marketing data is actually also peace data. You just haven't looked at it that way,”...

Bill Hopkins

CMOs urged to use ‘peace data’ to create brand purpose while affecting positive social change

Read more

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in