Updated: Uni of Sydney to rollout Adobe Marketing Cloud

Educational institution says the new digital content management, analytics and targeting capabilities will better personalise interactions with students, staff and alumni

The University of Sydney is rolling out Adobe’s Marketing Cloud platform in a bid to ramp up its digital interactions with prospective and current students, staff and alumni.

The education institution has purchased Adobe’s Experience Management, Target and Analytics products to manage its Web content and digital assets and is also giving 7500 students and staff access to Adobe’s Creative Cloud offering.

In a statement, University of Sydney director of marketing and communications, Marian Theobald, said Adobe was selected after conducting an evaluation process for its robustness, agility and multi-device functionality. The university is currently using Teamsite for its CMS, with digital assets on shared drives.

“Our website is now as fundamental to our operations as our lecture theatres and laboratories,” she commented. “If we are to continuously develop a website that is both engaging and usable for our wide range of stakeholders, we need a CMS that is robust, flexible and clever.”

Given the size of the website, Theobald told CMO that Uni of Sydney is taking a phased approach to rolling out the Adobe stack. The evaluation and procurement process was jointly led by marketing and communications and ICT, and university staff from several other faculties and professional service units also participated in the process.

"The program will have quarterly releases starting from December 2014, and we are scheduled to complete the rollout by the end of 2016," she said.

In the first phase of the rollout, analytics will mainly be used to support evidence-based decision making. Theobald did, however, flag plans to use Analytics and Test/Target to deliver a personalised experience to the user.

"We are particularly interested in being able to deliver a more personalised experience for international students looking for specific information on the website," she said.

The university sectors as a whole is facing significant digital disruption with the rise of competitive online learning providers as well as massive open online courses (MOOCs), which are often offered at no charge. The University of Sydney’s IT director, Mat Myers, said the Adobe platform rollout strongly supports its ongoing efforts to be a digitally savvy institution.

“Our move to Adobe Marketing Cloud strongly aligns with the University’s digital strategy to facilitate a connected and more engaged university community through the introduction of leading edge technology and services,” he said.

Theobald said success metrics include increased stakeholder satisfaction as a result of a more usable website and a reduction in the time needed to make changes; better availability and performance of both the website and the content management system; and the development of a website that meets the University’s Web strategy principles of being governable, rewarding, engaging and usable.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in