Updated: Uni of Sydney to rollout Adobe Marketing Cloud

Educational institution says the new digital content management, analytics and targeting capabilities will better personalise interactions with students, staff and alumni

The University of Sydney is rolling out Adobe’s Marketing Cloud platform in a bid to ramp up its digital interactions with prospective and current students, staff and alumni.

The education institution has purchased Adobe’s Experience Management, Target and Analytics products to manage its Web content and digital assets and is also giving 7500 students and staff access to Adobe’s Creative Cloud offering.

In a statement, University of Sydney director of marketing and communications, Marian Theobald, said Adobe was selected after conducting an evaluation process for its robustness, agility and multi-device functionality. The university is currently using Teamsite for its CMS, with digital assets on shared drives.

“Our website is now as fundamental to our operations as our lecture theatres and laboratories,” she commented. “If we are to continuously develop a website that is both engaging and usable for our wide range of stakeholders, we need a CMS that is robust, flexible and clever.”

Given the size of the website, Theobald told CMO that Uni of Sydney is taking a phased approach to rolling out the Adobe stack. The evaluation and procurement process was jointly led by marketing and communications and ICT, and university staff from several other faculties and professional service units also participated in the process.

"The program will have quarterly releases starting from December 2014, and we are scheduled to complete the rollout by the end of 2016," she said.

In the first phase of the rollout, analytics will mainly be used to support evidence-based decision making. Theobald did, however, flag plans to use Analytics and Test/Target to deliver a personalised experience to the user.

"We are particularly interested in being able to deliver a more personalised experience for international students looking for specific information on the website," she said.

The university sectors as a whole is facing significant digital disruption with the rise of competitive online learning providers as well as massive open online courses (MOOCs), which are often offered at no charge. The University of Sydney’s IT director, Mat Myers, said the Adobe platform rollout strongly supports its ongoing efforts to be a digitally savvy institution.

“Our move to Adobe Marketing Cloud strongly aligns with the University’s digital strategy to facilitate a connected and more engaged university community through the introduction of leading edge technology and services,” he said.

Theobald said success metrics include increased stakeholder satisfaction as a result of a more usable website and a reduction in the time needed to make changes; better availability and performance of both the website and the content management system; and the development of a website that meets the University’s Web strategy principles of being governable, rewarding, engaging and usable.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Putting the ‘human element’ back in marketing

During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver

Paul Mitchell

Managing director, The Human Enterprise

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Prozac is the brand name of fluoxetine, a prescription drug used to treat depression obsessive-compulsive disorder, and panic disorder. B...

jenson smith

CMO's top 8 martech stories for the week - 19 July 2018

Read more

I have been suffering from (HERPES) disease for the last two years and had constant pain, especially in my knees. During the first year, ...

Steven Kizzy

KPMG Australia appoints ex-Publicis leader as head of brand strategy

Read more

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

play barbie games https://www.barbi-igre.net/

Karlo Bozak

Rethinking gamification in marketing

Read more

There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

Read more

Latest Podcast

More podcasts

Sign in