Teradata continues big data buying spree, scoops up Think Big Analytics

The acquisition gives Teradata's consulting arm an injection of Hadoop and NoSQL know-how

Teradata has made its third acquisition of a company specializing in big data within about a month, with the latest deal involving consulting firm Think Big Analytics

The addition of Think Big will boost Teradata's consulting arm, which already counts some 5,000 workers, with a team of engineers, architects and data scientists schooled in multiple Hadoop distributions, NoSQL databases and open-source projects associated with Hadoop, such as Hive and Spark.

Roughly four years old, Think Big has now worked on enough projects that it's been able to build reusable assets, said Chris Twogood, Teradata vice president of product and services marketing.

Teradata closed the Think Big acquisition on Friday, paying an undisclosed sum. The company has about 100 workers, said Think Big co-founder and president Rick Farnell, who will be joining Teradata in a similar role.

Think Big's branding will be kept, Twogood said. "We want to maintain that brand and scale it."

Beyond the skill set of Think Big's staff, Teradata was also attracted to its operational model. Think Big consultants travel to customer sites, where they work with internal teams to generate project ideas.

But the heavy lifting when it comes to coding is done at Think Big's Salt Lake City facility. This setup means shorter flights for visiting customers, who are primarily in the U.S. right now, Farnell said.

Think Big uses an agile development methodology, creating project iterations over six-week cycles. This length of time provides a sweet spot, according to Farnell. "It's more than a month, so you can do something substantive," he said. "But it's shorter than a quarter. That's important because then the business executives that are paying for the innovation can see something [within a quarter]."

For now, Teradata will limit Think Big's business to the Americas but intends to expand internationally. Part of this will be accomplished by sending Teradata consultants to study at Think Big's internal academy, Twogood said.

The deal follows Teradata's July purchase of assets from Revelytix and Hadapt. Revelytix developed a metadata management framework for Hadoop, while Hadapt offered tools that allow programmers familiar with SQL to apply the widely used language to Hadoop.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in