Teradata continues big data buying spree, scoops up Think Big Analytics

The acquisition gives Teradata's consulting arm an injection of Hadoop and NoSQL know-how

Teradata has made its third acquisition of a company specializing in big data within about a month, with the latest deal involving consulting firm Think Big Analytics

The addition of Think Big will boost Teradata's consulting arm, which already counts some 5,000 workers, with a team of engineers, architects and data scientists schooled in multiple Hadoop distributions, NoSQL databases and open-source projects associated with Hadoop, such as Hive and Spark.

Roughly four years old, Think Big has now worked on enough projects that it's been able to build reusable assets, said Chris Twogood, Teradata vice president of product and services marketing.

Teradata closed the Think Big acquisition on Friday, paying an undisclosed sum. The company has about 100 workers, said Think Big co-founder and president Rick Farnell, who will be joining Teradata in a similar role.

Think Big's branding will be kept, Twogood said. "We want to maintain that brand and scale it."

Beyond the skill set of Think Big's staff, Teradata was also attracted to its operational model. Think Big consultants travel to customer sites, where they work with internal teams to generate project ideas.

But the heavy lifting when it comes to coding is done at Think Big's Salt Lake City facility. This setup means shorter flights for visiting customers, who are primarily in the U.S. right now, Farnell said.

Think Big uses an agile development methodology, creating project iterations over six-week cycles. This length of time provides a sweet spot, according to Farnell. "It's more than a month, so you can do something substantive," he said. "But it's shorter than a quarter. That's important because then the business executives that are paying for the innovation can see something [within a quarter]."

For now, Teradata will limit Think Big's business to the Americas but intends to expand internationally. Part of this will be accomplished by sending Teradata consultants to study at Think Big's internal academy, Twogood said.

The deal follows Teradata's July purchase of assets from Revelytix and Hadapt. Revelytix developed a metadata management framework for Hadoop, while Hadapt offered tools that allow programmers familiar with SQL to apply the widely used language to Hadoop.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

It is indeed great and nice article, but I think the virtual reality, user-generated contents and the Chat bots will dominate the digital...

Almesh

Predictions: 8 digital marketing trends for 2018

Read more

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

Read more

This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

Read more

Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

Read more

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Latest Podcast

More podcasts

Sign in