ADMA strikes alliance with Institute of Analytics Professionals of Australia

New partnership will help bridge the gap between data analytics and marketing functions, the two organisations say

The Association for Data-Driven Marketing and Advertising (ADMA) has struck a formal alliance with the Institute of Analytics Professional of Australia (IAPA).

Under the agreement, IAPA will operate as an integrated division of ADMA. The partnership was announced at the ADMA BI and Analytics Lab, co-located with the IAPA’s National Conference and ADMA Global Forum at the Hilton Hotel in Sydney.

In a statement, the two organisations said the partnership will create a unified voice around the rapidly expanding area of marketing and data/business analytics, and provide additional benefits to those working in analytics roles across fraud, risk, actuarial and operational analytics.

The pair plan to launch new education courses, events and webinars in the coming months as well as new services around marketing, advertising and data analytics.

According to the statement, IAPA has 3500 individual members compared to ADMA’s 550 corporate members.

IAPA chairman, Doug Campbell, who will remain in his role, said the alliance will strengthen the role of data analytics professionals and help bridge the current gap between analysts and marketers.

“With the ADMA partnership, we can grow and better support our mission to unite, inform and support analytics professionals as an increasingly important sector of Australian business,” he said.

ADMA CEO, Jodie Sangster, said the alliance was both timely and productive.

“Data analysis is now a vital part of marketing so this is strategic positioning for us,” she stated. “We look forward to advancing and advocating the work done by data analysts around the country.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in