ADMA strikes alliance with Institute of Analytics Professionals of Australia

New partnership will help bridge the gap between data analytics and marketing functions, the two organisations say

The Association for Data-Driven Marketing and Advertising (ADMA) has struck a formal alliance with the Institute of Analytics Professional of Australia (IAPA).

Under the agreement, IAPA will operate as an integrated division of ADMA. The partnership was announced at the ADMA BI and Analytics Lab, co-located with the IAPA’s National Conference and ADMA Global Forum at the Hilton Hotel in Sydney.

In a statement, the two organisations said the partnership will create a unified voice around the rapidly expanding area of marketing and data/business analytics, and provide additional benefits to those working in analytics roles across fraud, risk, actuarial and operational analytics.

The pair plan to launch new education courses, events and webinars in the coming months as well as new services around marketing, advertising and data analytics.

According to the statement, IAPA has 3500 individual members compared to ADMA’s 550 corporate members.

IAPA chairman, Doug Campbell, who will remain in his role, said the alliance will strengthen the role of data analytics professionals and help bridge the current gap between analysts and marketers.

“With the ADMA partnership, we can grow and better support our mission to unite, inform and support analytics professionals as an increasingly important sector of Australian business,” he said.

ADMA CEO, Jodie Sangster, said the alliance was both timely and productive.

“Data analysis is now a vital part of marketing so this is strategic positioning for us,” she stated. “We look forward to advancing and advocating the work done by data analysts around the country.”

Join the newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Latest Podcast

More podcasts

Sign in