New partnership will help bridge the gap between data analytics and marketing functions, the two organisations say
The Association for Data-Driven Marketing and Advertising (ADMA) has struck a formal alliance with the Institute of Analytics Professional of Australia (IAPA).
Under the agreement, IAPA will operate as an integrated division of ADMA. The partnership was announced at the ADMA BI and Analytics Lab, co-located with the IAPA’s National Conference and ADMA Global Forum at the Hilton Hotel in Sydney.
In a statement, the two organisations said the partnership will create a unified voice around the rapidly expanding area of marketing and data/business analytics, and provide additional benefits to those working in analytics roles across fraud, risk, actuarial and operational analytics.
The pair plan to launch new education courses, events and webinars in the coming months as well as new services around marketing, advertising and data analytics.
According to the statement, IAPA has 3500 individual members compared to ADMA’s 550 corporate members.
IAPA chairman, Doug Campbell, who will remain in his role, said the alliance will strengthen the role of data analytics professionals and help bridge the current gap between analysts and marketers.
“With the ADMA partnership, we can grow and better support our mission to unite, inform and support analytics professionals as an increasingly important sector of Australian business,” he said.
ADMA CEO, Jodie Sangster, said the alliance was both timely and productive.
“Data analysis is now a vital part of marketing so this is strategic positioning for us,” she stated. “We look forward to advancing and advocating the work done by data analysts around the country.”
While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.
In Episode 10 of this new podcast series, BrandHook MD, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation.
Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...
Srialto
The rise of online retail marketplaces and what they mean for brands
Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants
Fab Capodicasa
What it's taking for Edible Blooms to grow a stronger personalisation strategy
Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...
Jason Smith
Australia Post earmarks $20m for Australian ecommerce innovation investment
For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...
Janice Morgan
7 ways to run your marketing department like a software startup
Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...
GreatDayTo
Why Aussie Home Loans is embracing digital transformation