Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
Carsales rolls out SAS's Intelligent Advertising technology
Automotive advertising company says the data insights delivered through the platform's data analytics capabilities will drive better marketing
Australian automotive advertising website, Carsales.com.au, has rolled out SAS’s Intelligent Advertising platform solution to improve its marketing efforts and manage ad delivery.
The company is switching from an undisclosed former supplier and will use SAS’s cloud-based platform for advertising workflow management, forecasting, yield analysis and reporting.
In a statement, Carsales commercial director, Anthony Saines, said it was a big decision to move from its previous supplier, but believed SAS was a better choice both in terms of product set as well as company heritage.
He noted the vendor’s single platform capability as well as simpler pricing model based on an ‘all-you-can-eat’ approach.
“We knew SAS was a highly competent vendor and a main advantage for us is that they are not, themselves, a media provide and will therefore never compete with us or profit from our data,” he said.
Carsales serves an average of 150 million ads on mobile devices, 330 million ads and desktops, and 140 million ads on apps per month, figures that continue to rise as data-driven advertising becomes the norm. The platform implementation and use is the responsibility of the company’s marketing function.
The data insights Carsales will derive from using the new analytics platform will also help drive the company’s marketing efforts.
“With a state-of-the-art ad server, the benefits of a cloud environment and the ability to forecast and segment our data, we can ensure our advertisers deliver better and more relevant targeted advertising to make the customer experience richer,” Saines added.
SAS’s Intelligent Advertising platform is based on technology acquired through the enterprise vendor’s purchase of ad server technology company, aiMatch, in 2012.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
https://bit.ly/2qLgzmR Transform your life a proven digital blueprint
Okitoi Steven
How this banking group tackled a digital marketing transformation
Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...
Blue Mushroom Infozone Pvt Ltd
Out of home advertising companies strive for greater metrics and transparency
Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing
gve
How AMP is using AI to create effortless ‘experiences’
is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...
Sunita Madan
Society will decide where digital marketing takes us next: Oracle
This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...
johny blaze
What machine learning has done for the Virgin Velocity program