Facebook tests 'buy' button to let users make purchases from their feeds

Users can buy products directly from their news feeds from select advertisers

Facebook tests a feature to let users purchase items directly from the feed.
Facebook tests a feature to let users purchase items directly from the feed.

Facebook is testing a "buy" button that lets users make purchases directly from their news feeds.

A limited number of small and medium-sized businesses in the U.S. are involved in the test, with the e-commerce feature available to users in Facebook's desktop and mobile versions. A participating businesses' ads include a "buy" button to purchase the item being advertised, without leaving Facebook's site.

Facebook is showing an ad for Modify Watches, with a button to buy one of its mix-and-match watches, in a blog post providing information on the test.

Should the feature launch more broadly, it could help Facebook attract new businesses and further grow its already lucrative advertising sales. Facebook users, however, would have to be comfortable sharing their payment information with the social network.

Facebook said it built the feature with privacy in mind and will not share credit or debit card information with other advertisers. Users can choose whether they want to save their payment information with Facebook for future purchases.

Facebook's test of the feature follows the company's hiring of former PayPal president David Marcus to head mobile messaging efforts, aimed at the development of new features.

Facebook's API (application programming interface) lets people make payments through third-party apps, often for virtual goods. Facebook tried a physical gift selling service, but that was abandoned last year.

Twitter is also said to be developing an e-commerce service.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in