Association says 23 companies applied to deliver the new digital advertising measurement system
The Interactive Advertising Bureau (IAB) has shortlisted four companies to provide digital audience measurement services as part of a new cross-device system.
Comscore, Nielsen, Roy Morgan Research and GfK have been shortlisted for the job and will present to a specialist technical review group chaired by industry veteran, Ian Muir, in early August. From there, the IAB will conduct a final technical and commercial evaluation before announcing the successful company later this year.
In a statement, the association group said 23 companies had applied for digital audience measurement honours during the tender process, which kicked off in April. The solution provided will cover digital users across laptop, desktop, smartphone and tablet devices as well as all types of digital content including video.
Nielsen has been the preferred supplier for digital measurement services for the past three years.
The IAB first announced its plans to embrace a wider digital metric in February as a way of meeting the needs of the rapidly expanding and complex digital advertising industry, it claimed. Alongside the new measurement system, it has also launched an agency advisory board and new councils, as well as a revamped industry certification program around digital skills.
Last December, the association also announced a partnership with Nielsen to launch a new mobile audience measurement pilot.
Muir said the level of engagement and effort on the part of suppliers should be commended so far, particularly given the stringent requirements set by the IAB.
IAB Australia CEO, Alice Manners, was also delighted by the amount of interest and said the association would release further details on methodology and rollout timeframes later this year.
“Australia has always been a global leader in innovative audience measurement thinking and implementation, and the quality of the proposals that we have received will help us remain in that position,” she said in the statement.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital
In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...
hill william
Predictions: 9 digital marketing trends for 2019