Fin wearable wants to be one ring to rule them all

Wearable computing device turns user's palm into touch controller for TVs, smartphones and head-worn displays

Fin is a smart ring worn on a thumb that can control other devices.
Fin is a smart ring worn on a thumb that can control other devices.

Wearable devices “should be simple, easy to wear and fashionable”, according to the creator of a ring that can control other electronic devices.

Rohildev Nattukallingal is the founder of India’s RHL Vision Technologies, and after securing $200,000 through crowdfunding platform, Indiegogo, is preparing to release his wearable Fin in January. Nattukallingal started his company in his final year at Kathir College of Engineering in Tamil Nadu, India.

He will speak on 30 July at the ADMA Global Marketing & Advertising Forum in Sydney.

Wearable devices are projected to have a major impact not only on consumers but also marketing. When wearable devices go mainstream – something analysts and tech experts say could happen by the end of this year – marketers will gain a new channel to reach customers and collect their data.

Nattukallingal told CMO he’s upbeat that the right mix of fashion and natural user experience can make wearable devices click with consumers. A fashionable design will get people to buy a wearable device, and an intuitive interface will keep them using it for a long period of time, he said.

Fin is a ring worn on the thumb and detects when the thumb touches different parts of the hand including areas of the palm and segments of fingers. It’s a natural movement that uses basic gestures people are already familiar with on smartphones, said Nattukallingal.

He added he wanted to create an easy-to-use interface that would take the stress out of using smartphones, TVs and other consumer electronics. The idea for a ring came about while observing how he held his own hand in conversations. “I figured out the thumb can access any part of the palm. It’s very flexible,” he said. “It’s simple. People already know how to use Fin.”

The startup began to research these movements and use them to build a new interface for digital devices and developed its first prototype in November. The initial device was a bit larger than Nattukallingal wanted for the final product, but the technology was working, he said.

Fin uses Bluetooth Low Energy and can connect to a variety of devices including smartphones, smart TVs and head-mounted devices. The startup is also in talks with several automobile manufacturers, said Nattukallingal.

In addition, Fin has attracted some interest from the business market, he said. Nattukallingal said he sees the ring as a perfect fit for controlling slideshows.

Devices running on the Android platform are automatically compatible with Fin. For other platforms, including Smart TVs that run a manufacturer’s custom interface, Fin is forming partnerships with the OEM.

Since it has no screen and is not constantly switched on, Fin has a longer battery life than other kinds of wearable devices, he claimed. He estimated that battery life is one to two day under continuous use, but with normal usage can last three to four days.

Fin is just one of many wearable devices coming to market. Samsung has already released multiple smartwatches, while Google has been handing out its smart glasses Google Glass to a small group of explorers and last month announced an assortment of Android-based watches.

There are also a variety of fitness bands including Fitbit, while other startups are developing clothes incorporating smart features.

Nattukallingal saw promise in smartwatches for notifications, but after testing Google Glass said he is sceptical of the format.

“I’m getting stress in my eyes while looking,” he said of the Glass experience.

In addition, while the voice recognition of Glass works well, it is not ideal in public situations where it’s not appropriate to speak commands, and the touch gestures built into Glass are not deep enough to work on their own.

Of course, Fin can be used to control Google Glass via Bluetooth, and Nattukallingal was quick to point out that the Google product’s interface weakness may well be an opportunity for a device like Fin.

Also from the speaker line-up for ADMA’s Global Forum: Why Audi of Korea is spending a quarter of its budget on mobile marketing

Adam Bender covers digital marketing and wearable computing for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Hi there everyone. There is this incredible gadget that would surely amaze you. This heat press machine with a variety of features can do...

Rochie Grey

Foxtel employs wearable technology to give AFL fans a more sensory experience

Read more

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in