Friday infographic: Marketing automation's influence

Latest visual graphic from NeoMam highlights the best way to structure your team to take advantage of marketing technology

A UK-based infographic firm has put together a detailed visual representation of the impact marketing automation is having as a technology, and tips for how CMOs can build the right skillsets and capabilities to take advantage of these platforms.

According to the NeoMam infographic, which is based on research undertaken over the past 12 months by a range of organisations, marketing automation has chalked up the fastest growth of any CRM-related segment in the last five years. It also points out use of these platforms is expected to increase by 50 per cent between now and 2015.

Drawing on Silverpop’s research into measuring the ROI from marketing automation, for example, the visual graphic shows companies that are successful at lead nurturing through these platforms generate 50 per cent more sales ready leads at 33 per cent lower cost, and will have nurtured leads that make 47 per cent larger purchases than non-nurtured ones.

The infographic also outlines how to build a successful marketing automation team, suggesting that the ideal staff would include a relationship manager, marketing operations manager, content manager, email specialist, analytics specialist, and a Web team/IT support.

Make marketing automation tools and talent work for you.

Make marketing automation tools and talent work for you. [Infographic] by the team at Adeccousa


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in