Apple hires lead software engineer from Atlas Wearables

Apple in June hired away the lead software engineer from Atlas Wearables

A few weeks ago, Apple executive Eddy Cue boldly claimed that Apple's 2014 product pipeline was the best he's seen in 25 years. And for someone that was around for the release of both the iPhone and iPad, that's quite a lofty statement.

Of course, the product everyone is expecting Apple to release this coming Fall is a wearable device that the media has already dubbed the "iWatch."

Just a few days ago, The Wall Street Journal reported that the iWatch "will include more than 10 sensors to track and monitor health and fitness data." Indeed, it's well known that Apple over the last 18-24 months has hired a plethora of engineers with expertise in various biometric and biosenor technologies.

Most recently, Apple hired Alex Hsieh away from Atlas Wearables. According to LinkedIn, Hsieh is now a firmware developer at Apple as of June 2014. While it's currently unclear what Hsieh's job responsibilities at Apple are, Hsieh previously spent 8 months as the lead software engineer at Atlas Wearables, a fitness tracker akin to other wearable devices, albeit on steroids.

Though not available for sale just yet (it's still in prototype form), the Atlas device promises to measure a user's calories burned, heart rate, and distance traveled during a particular workout. The device can purportedly evaluate a user's form during various exercises while also keeping track of reps and sets performed.

Atlas measures your heart rate, calculates the calories you burned and tracks your body on the x-, y- and z-axes, so it knows how many laps you swam and if you did push-ups or triangle push-ups. It's preloaded with the most popular exercises and can learn new exercises you teach it so you can instantly see your progress, analyze your form, anticipate plateaus and find what makes you stronger, faster.

This past October, VentureBeat called Atlas the coolest startup from the TechStars Demo day.

During a short demo, [Atlas co-founder Peter Li] brought a personal trainer on stage to show that Atlas' tech can distinguish between multiple activities, including steps, squats, curls, and more. Hell, the thing could even distinguish between a regular pushup and a triangle pushup. You can look at the data after a workout and immediately see what you still need to do. Li also said the data can be used to predict when you're about to hit a plateau, making your workouts count every time.

Again, Apple's rumored iWatch is believed to be fully health and fitness oriented. As we've detailed before, users shouldn't expect a health sensing super device from Apple capable of measuring metrics like a user's glucose levels. Far more likely is a device with a wide assortment of fitness and wellness tracking features.

To that end, some notable Apple hires include former Nike consultant and famed fitness guru Jay Blahnik and reputed sleep expert Roy J.E.M Raymann. Over and above that, Apple has hired a number of folks with vast experience in the medical devices realm, including former Cercacor CTO Marcelo Malini Lamego.

With the iWatch likely to be positioned for fitness purposes, 9to5Mac reported last week that Apple has been tapping select professional athletes to try out the device and "provide an opportunity for testing to be conducted in professional conditioning environments."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

Being an investor who has an understanding of the finance industry, I would question the validity of this article, judging by the impairm...

Rowan

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

Latest Podcast

More podcasts

Sign in