Yahoo launches Aviate personalisation app for a 'smarter' Android home screen

Aviate plays a role in Yahoo's efforts in contextual search

Aviate's app for Android.
Aviate's app for Android.

Yahoo has released an Android personalisation app that could give the company a stronger foothold in mobile contextual search.

Yahoo Aviate is the product of the company's acquisition of Aviate earlier this year, through which it obtained an app for personalising the home screen on Android phones based on what users are doing.

Aviate's app had been in closed beta. The version launched Monday is available globally for Android phones in English, with some new features.

The app's developers have been focused on organizing people's apps based on any number of signals. Walk by a gym and fitness apps might pop up. Driving in your car might bring music apps like Spotify to the fore.

Yahoo's version of the app has features to make it more useful, including alerts for weather changes, and a way to connect to conference calls with a single tap.

Yahoo CEO Marissa Mayer has spoken out on the company's efforts to offer more in the way of "contextual search," with Aviate comprising a key element in that pursuit.

But Aviate exists in a crowded field of apps offering personal assistant-like functions, such as EverythingMe and EasilyDo. Plus, trying to predict what people really want is hard, and could be annoying if not done right.

Apps like Aviate also compete to a degree with Google Now, Google's mobile tool for iOS and Android that provides different information likes sports scores and news headlines based on data signals specific to the person.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...

ikuyo

Save the Children's marketing chief swaps not-for-profit for education

Read more

We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...

Helaina Berry

Predictions: 17 digital marketing trends for 2017

Read more

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Latest Podcast

More podcasts

Sign in