Yahoo launches Aviate personalisation app for a 'smarter' Android home screen

Aviate plays a role in Yahoo's efforts in contextual search

Aviate's app for Android.
Aviate's app for Android.

Yahoo has released an Android personalisation app that could give the company a stronger foothold in mobile contextual search.

Yahoo Aviate is the product of the company's acquisition of Aviate earlier this year, through which it obtained an app for personalising the home screen on Android phones based on what users are doing.

Aviate's app had been in closed beta. The version launched Monday is available globally for Android phones in English, with some new features.

The app's developers have been focused on organizing people's apps based on any number of signals. Walk by a gym and fitness apps might pop up. Driving in your car might bring music apps like Spotify to the fore.

Yahoo's version of the app has features to make it more useful, including alerts for weather changes, and a way to connect to conference calls with a single tap.

Yahoo CEO Marissa Mayer has spoken out on the company's efforts to offer more in the way of "contextual search," with Aviate comprising a key element in that pursuit.

But Aviate exists in a crowded field of apps offering personal assistant-like functions, such as EverythingMe and EasilyDo. Plus, trying to predict what people really want is hard, and could be annoying if not done right.

Apps like Aviate also compete to a degree with Google Now, Google's mobile tool for iOS and Android that provides different information likes sports scores and news headlines based on data signals specific to the person.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in