Suncorp appoints content marketing consultancy Edge to deliver Business Insurance Hub

Australian financial services group's information site includes editorial content for SMEs

Suncorp has appointed content marketing agency, Edge, to help produce its content marketing offering, Business Insurance Hub.

Under the agreement, Edge is working with insurance experts from across Suncorp’s organisation to produce a range of content and tools aimed at educating small to medium businesses about business insurance. The site includes opinion editorial, articles, social content and interactive tools such as a safety checklist, risk and asset assessment, and revenue estimator.

Edge has also built and designed the new website, which breaks content down into industry sectors, trending topics and essential information. A spokesperson for Edge said the site is a new initiative that replaces disparate pieces of content across different brands and sites under the Suncorp banner.

While it’s primarily designed to attract new customers, the information will also be valuable for existing clients, the spokesperson added.

In a statement, Suncorp Group senior leader for websites, Darren Abood, said the content marketing play was about better engaging with customers.

Related: Suncorp CMO: Marketers must start thinking like publishers

“The Suncorp Group has a long commitment of providing personalised service to its customers, helping them to understand their options via brokers, advisers and directly through our call centre representatives,” he said. “The Business Insurance Hub is designed to demystify insurance options for SMEs when they first start researching online.”

Edge has also been chosen to produce content for the Suncorp Super website. Its head of strategy, Richard Parker, said the online resources will look to deliver a constant flow of news and information about changes to the market, as well as tools that aid the decision-making process.

“This content will underscore the long-term strategy for the website to be the premier resource for Australian business insurance information,” he added.

Suncorp oversees several brands including AAMI, GIO and Vero.

Related: 7 marketers share their content marketing dos and don’ts

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in