Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Why it's time to apply design thinking to business leadership
Applying design principles to business is opening up a world of opportunity to co-create with customers and industry on everything from products to crime prevention. Brad Howarth reports
As a teenager, Dr Melis Senova was torn between her desires to be a medical doctor and an aerospace engineer. So it was a dream come true when years later she could bring those two passions together in her PhD research, redesigning cockpits for FA-18 and F-111 fighter jets to help pilots better cope with the stress of their workplace.
But after stepping back into corporate roles she soon became disillusioned with the lack of creativity within large organisations when it came to their approach for tackling problems.
“They were very quick to jump into solutions, repeating the same sorts of linear decision making processes that created the problem in the first place,” she says. “There was absolutely no creativity, wonder or curiosity.”
Register or Login to continue
This article is only available for subscribers. Sign up now for free and get free access to premium content from ARN, CIO, CSO, CMO, Computerworld, and PC World.