Microsoft buys Capptain for mobile analytics, cloud services

Microsoft plans to use the technology to boost Azure's mobile app development services

Microsoft plans to boost its Azure cloud services with its acquisition of Capptain, whose product helps developers track and analyze usage of their Web and mobile apps and implement customer retention strategies.

"We are hard at work integrating Capptain's solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement," wrote Microsoft official Omar Khan in a blog post.

Capptain, based in France, defines its product as a "response marketing tool" designed to let developers slice and dice usage data, and based on that information, push targeted messages, announcements and offers to customers in real time.

For now, the Capptain tool, which is offered in a variety of tiers and price ranges, will remain available for existing and new customers.

According to Khan, Microsoft has made significant investments in cloud services for mobile app development, and the company expects the Capptain technology to bring the "vital new element" of real-time user and push analytics to Azure.

For example, Capptain's tool logs when, for how long and how many times people use an application, and where they're located. "Whether you use it to manage your server load, correlate marketing actions with user response or check peak usage times for a most effective PUSH campaign, you'll have all the information you need," reads asection of Capptain's website.

Capptain also provides analytics on how people behave within an application, such as how they navigate its screens, when they share or consume content and how much time they spent on the shopping cart.

The tool then lets developers granularly segment users according to a broad variety of criteria and establish how the application should reach out to them via push communications in order to engage and retain them.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

Thank you for sharing such an informative post about Yoga Mats.....we also offers Yoga Mats at very affordable prices. For more info you ...

Yogamats India

Food for Thought: How a policy of diversity and inclusion helps improve CX

Read more

Does Magento have any progressive web apps?

libertylady

​Adobe aims to compete with the big guns in digital commerce

Read more

According to the executive manager for commercial and marketing within the Events Melbourne team, Lucan Creamer, the City’s vision for th...

Armstrongsmith

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

The key difference is designers no longer have to spend all their time translating their ideas into digital models, which is the grunt wo...

Armstrongsmith

What automated design is going to do to 3D printing and product customisation

Read more

The four financial-oriented metrics employed are return on marketing investment; revenue per customer; marketing expenditure versus budge...

Armstrongsmith

Report: Accountability key to marketing's influence in business

Read more

Latest Podcast

More podcasts

Sign in