Microsoft buys Capptain for mobile analytics, cloud services

Microsoft plans to use the technology to boost Azure's mobile app development services

Microsoft plans to boost its Azure cloud services with its acquisition of Capptain, whose product helps developers track and analyze usage of their Web and mobile apps and implement customer retention strategies.

"We are hard at work integrating Capptain's solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement," wrote Microsoft official Omar Khan in a blog post.

Capptain, based in France, defines its product as a "response marketing tool" designed to let developers slice and dice usage data, and based on that information, push targeted messages, announcements and offers to customers in real time.

For now, the Capptain tool, which is offered in a variety of tiers and price ranges, will remain available for existing and new customers.

According to Khan, Microsoft has made significant investments in cloud services for mobile app development, and the company expects the Capptain technology to bring the "vital new element" of real-time user and push analytics to Azure.

For example, Capptain's tool logs when, for how long and how many times people use an application, and where they're located. "Whether you use it to manage your server load, correlate marketing actions with user response or check peak usage times for a most effective PUSH campaign, you'll have all the information you need," reads asection of Capptain's website.

Capptain also provides analytics on how people behave within an application, such as how they navigate its screens, when they share or consume content and how much time they spent on the shopping cart.

The tool then lets developers granularly segment users according to a broad variety of criteria and establish how the application should reach out to them via push communications in order to engage and retain them.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in