Facebook rolls out Premium Video Ads and Metrics globally

Social media giant will work with a limited number of advertisers on the 15-second video advertisements

Facebook has announced the global availability of its Premium Video Ads and supporting video metrics for advertisers across the social media site.

The Premium Video Ads offering was first trialled in the US in March and is now being launched with a limited group of advertisers in several countries including Australia.

The 15-second video ads will start playing without sound as they appear on the screen and stop if people scroll past. If users tap on the videos, the clips will expand into a full-screen view with sound.

Facebook said the ads can be bought and measured in a similar way to how advertisers already buy and measure ads on TV. The company said it is rolling out the ads slowly to gauge how consumers interact with them over coming months.

Facebook has also rolled out Video Metrics in its Page Insights and Ads Reporting services for all videos uploaded to the site, providing advertisers with a range of measurements including video views (of three seconds or longer), unique video views, average duration of the video view and audience retention. The metrics will be available on all paid and organic videos uploaded directly to Facebook pages.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

The politics of branding

There have been some real doozies lately. I’m speaking of campaigns where brands have dipped their toe in - or jump straight into the deep end – of the political spectrum, aligning with social causes that seem to be the flavour of the day.

Paul Chappell

Partner and managing director, Brand + Story

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in