Springfree Trampoline invests in omni-channel platform to unify global customer experience

New Zealand-based equipment manufacturer says investing in a new cloud-based omni-channel commerce platform will help global subsidiaries share information and unify CRM

Equipment manufacturer, Springfree Trampoline, is investing in a new cloud-based omni-channel commerce platform in a bid to unify customer retail experiences globally.

The company is bringing together its four separate business entities in New Zealand, Australia, the US and Canada onto the NetSuite SuiteCommerce platform, which provides CRM, financial, ordering, inventory and multi-site/multi-currency management for both B2B and B2C commerce.

The new technology will replace disparate systems in each country, and support both telesales as well as point-of-sale in the company’s experience centres.

“Having different systems, processes and challenges in each of our core markets meant that a customer in the US, for example, might have had a very different experience than a customer in Australia,” said Springfree Trampoline managing director, Leanne Fretwell.

“We all sell the same product, so we want to be able to treat our customers in a consistent manner, which is why we have brought all of our business entities together on a single NetSuite solution to be more effective as a global brand. NetSuite SuiteCommerce will give us much deeper visibility into each of our customers and the ability to respond to them in exactly the same way across all markets.”

The Springfree Trampoline was designed by New Zealand engineer, Dr Keith Alexander, and commercialised in 2003. Today it is sold in 29 countries. In a statement, the company said the key reasons for choosing NetSuite’s SuiteCommerce platform include the ability gain a 360-degree view of customers, real-time business data visibility and analytics as well as inventory lists, a dynamic Web storefront, and integrated global financial reporting.

“Real-time stock information from NetSuite is a major benefit to us – SuiteCommerce has a separate fulfilment process from invoicing, which wasn’t the case with our previous systems,” Fretwell commented.

“When a customer ordered online, a tax invoice was generated immediately, however, our old systems would think that the stock was also gone from our warehouse. It didn’t factor in customers picking up a trampoline at a later date or if they chose to lay-by. Separate fulfilment in NetSuite means stock counts and general fulfilment will be more reflective of what is really happening.”

Springfree and NetSuite pointed out having a centralised, global knowledge base of product information gives the retailer’s subsidiaries the ability to share internal information. Springfree Trampoline will also be able to share information with customers online such as order tracking, warranty information, lay-by payments or undertaking other interactions with the company.

Springfree is in the early stages of implementation now and will take a phased approach to the technology rollout, starting with ERP then ecommerce. A completion data was not confirmed.

“Springfree Trampoline can now offer a truly intuitive, high quality, consistent and personalised brand experience to customers across multiple touchpoints regardless of their location,” added NetSuite Asia-Pacific and Japan managing director, Mark Troselj.

“At the same time, gaining a deeper insight into its business performance to remain nimble and better capitalise on growth opportunities.”

Read more: UK digital marketing tech company opens in Australia
More on omni-channel retailing

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in