Foursquare's Swarm becomes the new app for check-ins

Foursquare's existing app gives check-ins the boot as it prepares for an overhaul.

Foursquare has made good on its plans to spin off location-based check-ins to a separate app, called Swarm.

The new Swarm app is available now for iOS and Android. It allows users to check into nearby points of interest and see which other friends are nearby, just like with the existing Foursquare app.

One thing that has changed, however, is the "mayorship" system, which previously rewarded Foursquare users for frequently visiting a business. Instead of having a single mayor for each location, Swarm's mayorships will be based on circles of friends, so each location can have multiple mayors.

But Swarm offers some new features as well. "Neighborhood sharing" lets friends know when the user is nearby without having to check into a specific location. Users can also create "plans," allowing friends to coordinate on what they plan to do later.

Currently, similar check-in and friend-finding functionality is available through the existing Foursquare app, but that'll change this summer. Foursquare plans to remove check-ins from its main app, which will evolve into a recommendation service for nearby places of interest.

In other words, Foursquare will become a more solitary experience, aimed at telling users where they should go to eat, drink or pass the time. But it'll be powered, in part, by the social aspects of Swarm, which is focused on sharing whereabouts with friends.

By splitting its app in two, Foursquare is following the "unbundling" trend toward single-purpose social apps, rather than having one app that tries to do everything. Facebook has been leading the way on this front, having bought kept the photo sharing app Instagram and the messaging app WhatsApp as separate services after their respective acquisitions. The strategy is a response to standalone apps such as Line and Snapchat, which have managed to steal time and attention away from larger social networks.

In a blog post, Foursquare said many of the "playful" aspects of Swarm, such as mayorships and stickers, are still a work in progress. The company also said that it's still working on a Windows Phone version, which should be ready later this summer.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in