UK digital marketing tech company opens in Australia

Crimtan will provide its own proprietary data management platform (DMP) technology stack to deliver campaign and audience analysis to Australian companies

UK-based digital marketing technology firm, Crimtan, has opened an Australian office and appointed former News Limited sales executive, Tara Crosby, as its local managing director.

Crimtan provides its own proprietary data management platform, Ramp360 for real-time campaign, audience and media intelligence. The company also claims to offer an integrated DMP and DSP solution which delivers in-depth campaign analysis and audience insights for both mobile and display advertising.

Crimtan audience data is integrated with comScore demographic data and the company says it provides geotargeting through its partnership with IP intelligence company, Digital Element.

In a statement, Crimtan said it had been servicing clients in Australia for more than two years and will be using its experience and local user data for both programmatic real-time bidding (RTB) and non-exchange inventory.

Programmatic advertising: Digital marketing’s saviour or real-time headache?

The company was established in 2009 and has already opened offices in 12 countries, as well as claims to operate across 50 EMEA and Asian markets.

Crosby, who is 28 years old (pictured), previously worked at News before joining Crimtan at its London headquarters. Other Sydney appointments include Candice Driver, who previously held roles at Yahoo and AOL UK and joins as sales manager; and Angus Rollason, formerly of Boost Media, who joins as client services manager.

Crosby claimed Crimtan’s technology stack distinguished the company from others reliant on third-party DSPs, and was complementary to existing agency trading desks. She told CMO the company will largely focus on selling to agencies.

“Australia’s display market is maturing and Crimtan will play a significant role in its future growth,” she said in a statement.

“We pride ourselves on our data focused approach which uses advanced data planning and analysis to deliver valuable customer insights before, during and after a campaign. These provide unrivalled and insightful data at an unparalleled granular level. The opportunity for marketers in Australia is vast, and we are looking forward to servicing our clients and building new partnerships in APAC.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

Latest Podcast

More podcasts

Sign in